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TechTarget International
Faster Progress in the Markets That Matter
Maximize your marketing budget and eliminate waste by reaching the right IT buyers in the regions you’re focused on. Our portfolio of country-specific, targeted websites engage IT pros with deep technical advice to help them solve problems and make technology purchases. TechTarget International enables you to:
- Reach the deepest pools of IT prospects in markets that matter most -- by geography and IT initiative.
- Capitalize on our depth of editorial content and research across IT topics and leverage our experience working with your company’s marketing team.
- Simplify your work with a single point of contact for coordinating international marketing programs across multiple countries and regions.
Outside of North America, TechTarget has offices in London and Mumbai, and directly operates targeted websites for IT pros in the United Kingdom, India, Spain, and Latin America. We’ve further extended our reach into non-English speaking areas with TechTarget websites in German, French, Japanese, Chinese and Italian.
Whether your objective is to generate sales leads, build your brand, raise awareness for your products/services or establish thought leadership in your market, TechTarget can help you engage IT buyers focused on the technology you sell in the regions you care about.
TechTarget's Audience Reaches Around the Globe
Engaging IT decision-makers and helping marketers grow their businesses across EMEA
Influence IT buyers across Europe, the Middle East and Africa with ROI-based advertising programs that help you gain market share and distance your company from the competition. TechTarget has more than 20 targeted websites covering topics like data management, data centers, information security, storage, networking and IT management. These sites -- in English, German, French, Spanish and Italian -- help IT pros solve problems and maximize technology purchases through country-specific buying advice and case studies. With over 2 million members in the region, 120,000 EMEA sales leads generated each quarter, and European headquarters in London, TechTarget has the audience, experience and local expertise to enable you to make fast progress in the technology markets and countries you care about.
 United Kingdom:
TechTarget's UK business focuses on serving the needs of English speaking IT pros across Western Europe. Through tactical, targeted and highly-technical content, TechTarget serves the information needs of over 600,000 UK members. Our London-based editorial team runs a portfolio of four focused online communities, catering to the needs of UK IT pros focused on managing applications, running data centers, tackling virtualization projects, securing information and storing data. TechTarget's strength in online ROI programs has translated to significant successes for technology advertisers focused on the European market by delivering over 120,000 leads from Europe each quarter.
 Germany (in partnership with Vogel IT Media):
TechTarget's German network reaches over 44,000 registered IT pros across Germany. Its five targeted sites deliver deep technical content, with market relevance, in the information security, data storage, networking, and data center spaces. With its sophisticated and topical approach to lead generation, TechTarget Germany delivers over 3,000 German leads per quarter to IT advertisers.
 France (in partnership with LeMagIT):
In concert with LeMagIT, the strongest B2B lead generation provider out of Paris, TechTarget France reaches over 52,000 registered French members. TechTarget France delivers segmented channels focused specifically on the technical issues facing networking, security and storage professionals, and provides editorial coverage specifically in the virtualization and enterprise applications spaces. With its core competence in lead generation, TechTarget France has delivered successful programs across the technology vendor spectrum.
 Italy (in partnership with II Sole 24 Ore):
Through its segmented approach to the market, TechTarget Italy delivers tactical and strategic technical coverage across the networking, information security, and IT strategy functions. Producing upwards of 15 new technical articles each week across its three sites, TechTarget Italy serves over 100,000 focused impressions each and every month, delivering lead generation and branding solutions to IT companies with a focus on driving their brand in the Italian market.
 Benelux (in partnership with Marqit):
TechTarget Benelux extends the success of integrated expert content programs to audiences in, and sponsors focused on, Belgium, the Netherlands and Luxemburg. These co-branded content programs tap into the over 25,000 registered members building the Marqit network.
Engaging IT decision-makers and helping marketers grow their businesses across APAC
Leverage TechTarget as a single source for attracting the right IT buyers in the countries you’re focused on across Asia Pacific. TechTarget has over 2 million APAC members and more than 20 targeted websites -- including online properties in Japanese and Chinese -- to meet IT pros’ highly targeted information needs and help marketers deliver real results on their demand generation and brand building objectives. Our APAC websites are devoted to the topics both IT pros and advertisers care about most: data centers and virtualization, enterprise applications, information security, networking, and storage. The 86,000 sales leads generated in APAC each quarter demonstrate that TechTarget is the go-to information resource for serious buyers across the region when they are making technology purchasing decisions.
 China
TechTarget's powerful Chinese network drives 760,000 technology-focused impressions across its network each month. Our office in Beijing produces original news and features, expert advice, and other high quality, unbiased technology resources across its 12 highly targeted websites to a community of over 92,000 registered members. With significant coverage around all facets of technology including cloud computing, server virtualization, networking, storage, security, governance, and application development, TechTarget China drives targeted lead generation programs delivering over 2,000 engaged leads per quarter.
Resources for Technology Marketing in China
 Australia
TechTarget is the market’s leading platform for influencing IT decision-makers in Australia and New Zealand. TechTarget runs three localized versions its most popular websites and also enables advertisers to reach its more than 236,000 Australia-New Zealand members through geo-targeted programs on its .com network. Based in Sydney, TechTarget’s team of local editors produce case studies and technical advice designed to attract and engage Australia-New Zealand IT pros with information that enables them to make smart purchasing decisions and perform their jobs more effectively.
 India
TechTarget India, a branch of TechTarget Inc., is the market’s leading IT information resource with over 1.1 million members in India. From our offices in Mumbai, we operate several highly targeted English-language websites for Indian IT professionals responsible for their organizations’ data centers, business intelligence, storage, information security and IT strategy. Our award-winning local editorial team creates deep technical content, local case studies and market-specific buying information to assist with IT problem solving and simplify the technology purchasing process. TechTarget has years of experience delivering ROI-based campaigns to Indian advertisers, including multinational organizations, IT services companies and local technology vendors, and generates more than 150,000 sales leads from India every year.
 Japan (in partnership with ITmedia, Inc.):
TechTarget Japan attracts over 155,000 registered members using 18 topically differentiated web channels that provide a breadth of editorial content across the spectrum of IT technologies, from networking and security to data center platforms, virtualization management, and application development. With exposure to over 12 million IT readers, TechTarget Japan executes customized and integrated marketing programs delivering nearly 40,000 leads each quarter.
To learn more about TechTarget partnership opportunities, contact Jon Panker, VP International, at jpanker@techtarget.com
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