| Opportunities in the Channel and Reseller Market
The Most Qualified Solution Providers
The enterprise IT sales channel has evolved. Today's solution provider leaders thrive by finding a niche and exploiting it. They have become more specialized, focusing on key technology segments like storage, security and networking.
This creates a shift in their information needs. They require more focused technical content to understand their technology segments. TechTarget has experienced this shift first-hand through a substantial increase in membership among solution providers.
TechTarget saw the opportunity for a new approach to providing content to today's solution provider leaders and access to this powerful group for technology and channel marketers. In order to cater to these needs TechTarget has a network of sites dedicated to providing independent technology content to solution providers. Technology marketers are now be able to target over 1.9 million global solution providers across the TechTarget network who focus on their specific technology segment. This represents an opportunity to market their products and services more efficiently then ever before.
Online Sponsorship Opportunities
TechTarget Channel and Reseller Media Web Sites
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Find out more about reaching solution providers
Nick Pontacoloni
Associate Publisher
TechTarget Channel and Reseller Media
617-431-9340
npontacoloni@techtarget.com |
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Channel Leadership Series
TechTarget’s Channel Leadership Series is a “must-do” forum for any Channel Executive interested in demonstrating his/her thought leadership, providing innovative product and solution updates designed for the channel and recommending business and technical direction for channel partners. Through this forum, Channel Executives have the unique and exclusive opportunity to provide insight about specific market segment dynamics, information about product offerings and solutions that satisfy market needs and directly influence the channels’ business and technical considerations.
On Demand ROI
Channel Media’s On-Demand ROI programs provide sponsors the unique opportunity to align current channel marketing initiatives alongside trusted and independent TechTarget editorial content. Channel Media’s On-Demand ROI packages let you leverage independent industry experts to align your messaging with the top-of-mind topics facing today’s IT and business decision makers.
Product and Program Announcement
TechTarget’s Product and Program Announcement program a unique platform for Channel Executives to roll out new product updates and make major partner program announcements. By leveraging TechTarget’s Channel audience of over 229,000 unique members you are able to get your announcements and updates into the hands of partners who are actively researching new products and ways to further expand their business.
This program is designed to not only get your announcements in front of our audience – but to also fill your sales pipeline with the right leads! By combining branding and lead generation you are able to further educate your audience of your new offerings, new program perks, how your product updates can make a difference to their clients.
Tipcast
The core of a Channel Expert Tipcast program is the recording of an expert podcast based on a tip previously published on one of the Channel Media Group sites. The tip is selected by the sponsor and then the site editor or an expert adapts the tip for recording as a podcast. In addition, the text of the tip is PDFd to create an additional lead generating content asset for the sponsor. Whitepaper syndication is also included in the program.
By aligning with expert tip content, channel marketers have the opportunity to market their technical solutions to partners actively engaged with the very problem their products and programs are designed to solve.
E-Newsletters
TechTarget e-Newsletters keep channel professionals on top
of their game by giving them the latest IT-focused information they need to be
successful. With more than 80 market-specific titles -- including industry news,
channel advisors, developer and administrator tips, success strategies and case
study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled
way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed direct
request, which means members request the e-Newsletters they want to receive and
confirm via email.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
Channel Site Network Overview
TechTarget’s network of channel sites provides targeted editorial content for solution providers, including VARs, consultants, managed service providers and systems integrators. Unlike other channel publications and sites, this network focuses specifically on the people who provide IT solutions to business customers. Secondary audiences could include distributors, ISVs, OEMs and others.
These five sites provide deep technical information on technologies that are key to solution providers, tips on how to assemble them into tailored solutions for their customers, intelligence on the interests and intentions of business end-users, and news about vendors, products and technologies that affect their business directly. Site descriptions are below.
Advertiser and Sponsor Benefits
- Generate sales leads using industry-leading programs including TargetROI™
- Generate brand and product awareness with online advertising and e-Newsletter, webcast and white paper sponsorships
SearchITChannel.com
SearchITChannel.com focuses on serving channel professionals who sell, install and support computer technologies. The site's editorial content includes coverage of news and trends that affect value-added resellers (VARs), systems integrators and consultants, as well as business strategy and technical how-to information to aid channel professionals in building technology solutions for customers.
SearchNetworkingChannel.com
SearchNetworkingChannel.com focuses on serving channel professionals who sell, install and support networking technologies, including network security products, network infrastructure and architecture, VoIP, VPNs, wireless networking, broadband and wide-area networks (WANs). The site's editorial content includes coverage of networking news and trends that affect value-added resellers (VARs), systems integrators and consultants, as well as technical and how-to information to aid channel professionals in building network-centric solutions for customers.
SearchCloudProvider.com
The growing adoption of cloud computing requires a new way of
thinking about information technology, especially for those creating and
providing cloud services. SearchCloudProvider.com is
the only resource of its kind, targeted at traditional service providers and
other companies -- big and small -- offering cloud services or making the
transition to becoming cloud providers. We provide decision-makers in the cloud
provider ecosystem with in-depth technical advice, business strategy and
information on emerging cloud infrastructure, platforms and service delivery
technology to enable the highest level of cloud services.
At SearchCloudProvider.com, you'll find news and
resources on building cloud services with robust data center, network, storage
and security elements; enabling service delivery and management; delivering
specific cloud applications; and evaluating and selecting cloud technology,
solutions and platforms. Our editorial team helps direct cloud providers by
providing comprehensive coverage of cloud technology developments and
implementation best practices. With our combination of industry savvy, top
expert contributors, and exclusive features, SearchCloudProvider.com gives you
the necessary tools to deploy and manage a cloud service delivery infrastructure
that fulfills today's' demanding business climate.
SearchSecurityChannel.com
SearchSecurityChannel.com focuses on serving channel professionals who sell, install and support security technologies, including network security products, identity management and access control, vulnerability management, antivirus, risk management, patch management and penetration testing. The site's editorial content includes coverage of security news and trends that affect value-added resellers (VARs), systems integrators and consultants, as well as technical and how-to information to aid channel professionals in building security-centric solutions for customers.
SearchStorageChannel.com
SearchStorageChannel.com focuses on serving channel professionals who sell, install and support data storage technologies, including backup and data protection, storage area networks (SANs), network-attached storage (NAS), disaster recovery, storage management and administration, storage virtualization and compliance. The site's editorial content will include coverage of data storage news and trends that affect value-added resellers (VARs), systems integrators and consultants, as well as technical and how-to information to aid channel professionals in building storage-centric solutions for customers.
SearchSystemsChannel.com
SearchSystemsChannel.com serves channel professionals who sell, install and support computer system technologies, including server and desktop operating systems – both proprietary and open source -- system hardware, server installation and upgrades, server management, server virtualization, data and application integration, wireless technologies, database administration, analytics and systems management. The site's editorial content will include coverage of system news and trends that affect value-added resellers (VARs), integrators and consultants, as well as technical and how-to information to aid channel professionals in building system-centric solutions for customers.
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