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Opportunities in the Data Center and Virtualization Market
Market-leading Resources for Data Center-Focused IT professionals
TechTarget’s Data Center and Virtualization
sites and events focus on IT decision-makers focused on mission-critical computing.
These vehicles enable vendors to target Data Center leaders based on a) their
server platform and b) the issues driving demand for data center products.
For server platforms, vendors may target the TechTarget
communities focused on:
Vendors may also reach IT Pros focused on the major issues driving change in the data center such as:
The Data Center and Virtualization sites also offer sponsors the opportunity to target leads from regions and countries outside the United States. These sponsorships allow businesses to build on their North American sponsorship, or as a standalone program to specific regions like Europe, Middle East and Africa (EMEA) or Asia-Pacific.
Data Center Market Expertise
Beyond having great targeting capabilities, TechTarget has produced guides to our data center media property tuned to the major segments of the data center market. Below are some of the guide’s we have which include audience statistics, sample vendor results and examples of the content we deliver for each of these major vendor segments.
- Power & Cooling / Physical Infrastructure
- Virtualization Systems Management and Backup
- Server Infrastructure
- Cloud Computing
- Desktop Virtualization
For detailed information, please contact mlaplante@techtarget.com.
Data Center Media Web Sites
- Web Sites: BrianMadden.com, Search400.com, SearchCloudComputing.com, SearchDataCenter.com, SearchEnterpriseLinux.com, SearchServerVirtualization, SearchVirtualDesktop.com and SearchVMware.com
- Localized Web Sites: SearchVirtualDataCentre.co.uk, SearchDataCenter.in, SearchDataCenter.de, SearchCloudComputing.com.cn, SearchDataCenter.com.cn, SearchSV.com.cn, SearchVirtual.com.cn, TechTarget.ITmedia.co.jp, SearchDataCenter.fr, SearchServerVirtualization.fr and SearchVirtualDesktop.fr
Special Events Opportunities
Online Sponsorship Opportunities
Other Online Sponsorship Opportunities
Find out more about reaching Data Center professionals
Marc Laplante
Publisher
TechTarget Data Center and Virtualization
Media
617-431-9411
mlaplante@techtarget.com |
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
 BrianMadden.com
BrianMadden.com is
the largest independent analyst site that covers the application delivery segment
of the IT industry, including Citrix, Terminal Server, thin client / server-based
computing, and streaming markets.BrianMadden.com is composed of original articles,
blogs, multimedia by Brian Madden, Active User Forums and focused, topic-driven
content around desktop virtualization, application streaming, VDI, terminal services,
and more.
Search400.com
From backup and recovery to data management and WebSphere, Search400.com provides information resources to support the System i professional. Search400.com supports a member base comprised of managers, analysts, and administrators working with System i servers. Advertisers can reach this highly targeted audience through a variety of vehicles, including e-Newsletters on administration, programming, and systems/network management; expert Webcasts; vendor connection Webcasts; white papers and more.
SearchCloudComputing.com
SearchCloudComputing.com is the most comprehensive resource for IT professionals seeking value in cloud computing. This site is a top online resource, providing news and analysis of the marketplace and discussing the technology behind the cloud, case studies of deployments, and how best to exploit these new services. SearchCloudComputing.com will differentiate itself from other cloud-driven sites by providing strategic and tactical content for three distinct audiences: IT Architect/Systems Administrators, CIO/IT Directors, and Application Developers. This will provide a unique market opportunity for vendors looking to target these often overlooked segments in the cloud computing space.
SearchDataCenter.com
SearchDataCenter.com guides IT managers through the decision making and evaluation process they face when making key business choices for their corporate data centers. Offering strategic and practical information on designing, maintaining, furnishing, staffing and running the enterprise data center, SearchDataCenter.com focuses on every aspect of the data center, including systems management, disaster recovery and backup, server consolidation strategies and more.
SearchEnterpriseLinux.com
SearchEnterpriseLinux.com focuses on helping IT Managers and architects move to and make the most out of Linux servers in enterprise data centers. Our editors examine the key distributions and fundamental applications needed in the environment, and also report on timely issues related to hardware and software support for Linux. The site delivers expert advice, news and updates about Linux administration and management; integration and interoperability between Linux, Windows and Unix; securing Linux and mixed-platform environments; Linux and virtualization; migrating to Linux; high performance computing and more – arming enterprise users and managers with the level of detail they need to make crucial purchasing decisions.
SearchServerVirtualization.com
SearchServerVirtualization.com is the best server virtualization resource for system architects and IT directors. Our editors, resident experts and news writers are dedicated to helping IT organizations determine if virtualization is appropriate for their environments and, if it is, use that technology to gain unprecedented data center efficiency. The site provides the latest server virtualization news, articles, tips, and expert advice. Other virtualization information includes webcasts and industry white papers covering all areas of server virtualization, such as virtualization platforms, server hardware, managing virtual environments, virtualization architectures and strategies, application issues and more.
SearchVirtualDesktop.com
SearchVirtualDesktop.com is
for IT managers looking for information and help with implementing desktop virtualization,
application virtualization, VDI, Terminal Services, presentation virtualization,
and server based desktop computing.
SearchVMware.com
As VMware has grown as a platform and its products have expanded their scope and applicability, users of their products are looking for independent advice on how to manage and get the best use out of the platform. SearchVMware.com focuses on how to take VI3 to the next level (e.g., large-scale deployments, mission-critical applications) as well as in-depth tuning and build-out issues for the VMware infrastructure. This site is the leading independent voice for advanced users of the VMware platform and add-on products. Localized Web Sites
TechTarget Localized Web Sites Offer Additional Global Opportunities
In partnership with prominent online publishers, TechTarget offers localized data storage-focused content to qualified IT decision-makers in key international markets. These targeted sites give marketers the opportunity to engage influential IT professionals in the regions they care about.
Topical InfoCenters
TechTarget’s Topical Info Centers enable advertisers to:
- Be the exclusive advertiser (i.e. all advertising units on a page) adjacent to content on a particular topic, for a percentage of the topic’s total page views.
- Post highly-relevant white papers and webcasts into a ½ page ad unit within these Topical Info Centers. This would enable the sponsor, for example, to post 3-6 white papers in an Info Center ad unit adjacent to a site’s editorial content on specific topics
By putting a vendor in touch with prospects as they are actively searching for content on a target subject, this offering helps vendors make progress in the market.
E-Books
TechTarget’s eBooks are online learning centers that help enterprise IT decision makers drill down into multiple facets of an essential or emerging topic—from understanding the challenge to picking a solution to implementing a technology to ongoing maintenance. TechTarget e-Books help single or multiple vendors drive awareness and capture leads by aligning their brand and product offerings alongside timely, high-demand, original TechTarget content. eBook chapter sponsors have the exclusive opportunity to place multiple print ads or interactive (Podcast, Video) advertisements prominently throughout the eBook, providing great content alignment and branding. Additionally, the sponsor will receive the contact information from every IT pro who downloads the eBook. An example can be found here.
E-Guides
Align with your messaging and attract IT pros who are interested in specific market segments. TechTarget will compile agreed upon articles into a PDF downloadable format. The PDF includes sponsored branding and up to four pages for sponsor messaging, which can include advertisements, resource links and other information about the company and products. The Vendor will be highlighted as the sponsor for this eGuide and will receive all of the leads from each person who downloads the PDF.
Virtual Data Center e-zine
TechTarget e-zines are published by individual site editorial teams to tackle leading issues pertinent to pockets of IT communities. An e-zine is an original-for-the-web production which users must register to read. People who download the e-zine are registered for future editions and are passed off to the e-zine edition sponsors as leads. Each e-zine has a few brief articles summarizing major market trends and announcements, and be centered around an extended feature article. The sponsor of the e-zine is also afforded full page ads in the e-zine and a section for resources or a brief white paper at the back of the e-zine. Click here to view issues of the Virtual Data Center e-zine.
Virtual Seminars
TechTarget continues to bring its exceptionally popular one-day seminars
to a virtual platform for consumption by IT Pros everywhere. Complete with expert
content, our Virtual Seminars provide IT professionals an opportunity to
interact live with experts and exhibitors – without ever having to leave
their offices. These virtual events premiere several feature expert sessions
throughout the day featuring the most reputable experts.
Additionally, the agenda for the day balances these expert sessions with strategically
placed vendor sessions and booth interactivity in order to create a problem solution
dynamic for the onsite audience to learn about technologies and evaluate solutions
in real time.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Bitpipe
TechTarget's Bitpipe enables IT marketers to use the combined
power of the Web's most targeted IT sites and the largest library of vendor content
to reach and influence IT professionals at critical points in the buying and
decision-making cycle. TechTarget will work with you to develop a program that
helps you generate qualified leads, convert leads to sales, and increase your
brand awareness by placing your white papers, Webcasts, and product collateral
in front of more than 4 million IT pros involved in purchasing IT products and
services for their companies.
BriForum Conference
Connect with the biggest independent audience seeking solutions for VDI, Desktop Virtualization, Application Virtualization, Streaming, Thin Client, and Terminal Services at BriForum.
Seminars
Enterprise Cloud Computing Seminar Series
Cloud computing is different from "IT outsourcing" and more than simple hosting and co-location services. It uses the Internet to provide businesses with as much compute and storage resources as needed, on demand, on a pay-as-you-go basis. This means no more exorbitant outsourcing bills, or lengthy contracts you can't get out of. But, with greater flexibility, performance advantages and cost-savings, comes new risks. This half-day seminar will help you understand the implications of this new IT model; and nail down a plan for integrating cloud services into your existing architecture with security considerations at the center of your strategy. Visit the seminar website.
Desktop Virtualization: What it Means in 2010 Seminar Series
Desktop Virtualization: What it Means in 2010 seminar series sorts out the key business and technological concerns for IT managers planning for their next-generation desktop rollout and offers vendors the chance to interact with the key decision makers for the end-user computing environment at companies that can make a difference for technology providers' bottom lines. Visit the seminar website.
Transforming Your Data Center Seminar Series
Exorbitant costs and tight capital markets have forced IT organizations to reconsider their strategy for building and managing their own data center facilities. Today, IT organizations that have traditionally owned data centers are researching data center leasing, colocation and cloud computing options to deal with expanding growth.
This half-day seminar guides attendees through the process of making the best decision for building their facility cost effectively and efficiently. Our expert discusses server platforms -- what the future of Sun Microsystems means and the pros and cons of the highly debated unified computing. Visit the seminar website.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
Global Opportunities
With nearly half of its membership residing outside North America, TechTarget has the ability to focus your content sponsorship to generate leads from the regions and countries you care about. TechTarget sponsorships allow you the opportunity to build on your North American sponsorship, or as a standalone program to specific regions like Europe, Middle East and Africa (EMEA) or Asia-Pacific. With country-direct presence in both the United Kingdom and India, TechTarget can also offer UK and/or India specific stand alone programs or North American add-ons for your content program.
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