| Opportunities Across Key Business Applications and Analytics Markets
Market-leading resources for CRM, ERP, BI, Data Management and Manufacturing-focused IT professionals
Business Applications and Analytics Media Group
- Web Sites: SearchCRM.com, SearchContentManagement.com, SearchDataManagement.com, SearchBusinessAnalytics.com, SearchOracle.com, SearchSAP.com, SearchManufacturingERP.com, SearchSQLServer.com and BeyeNETWORK.com
- Localized Web Sites: BEYENetwork.de, BeyeNETWORK.co.uk, SearchDataManagement.co.uk, SearchBusinessIntelligence.in, SearchDatabase.com.cn and TechTarget.ITmedia.co.jp
Business Intelligence and Information Management Focused Resources
SearchDataManagement.com provides IT and business leaders with information relating to the most pertinent issues in data and information management. Original news articles and practical resources offer insight and expert advice to help organizations truly leverage data as a corporate asset, improve operational efficiency and make better decisions. The site covers a broad range of topics including database management, data warehousing, data integration, data quality, data governance, unstructured data technologies and other emerging information management trends.
SearchBusinessAnalytics.com connects IT and business leaders with information and resources on a wide range of BI-related subjects, covering strategy, technology decisions and best practices. Original articles and practical resources offer insight to help organizations effectively leverage data as an asset for improved organizational performance, agility and operational efficiency. The site covers topics including business intelligence, analytics, corporate performance management, data visualization and more.
BeyeNetwork.com is an online network of sites providing business intelligence and data management professionals access to thought leaders through articles, blogs, podcasts and executive spotlights. More than 50 recognized industry experts are featured in topic and industry channels on the Network’s sites. The Network’s coverage extends beyond business intelligence to include information management, data warehousing, analytics, performance management, data integration, information quality and data governance.
SearchContentManagement.com covers all aspects of information management strategy, including best practices for enterprise content management (ECM) suites, collaboration platforms such as Microsoft SharePoint, enterprise search technologies, information governance, sentiment analytics and other information management methodologies.
Customer Management Focused Resources
SearchCRM.com is the Web’s best guide for Customer Relationship Management (CRM) and call center technology decision makers and practitioners. CRM is a business process enabled by technology—it requires a special combination of customer-centric strategy and technical know-how. SearchCRM.com provides business, IT and customer service leaders with information relating to the most pertinent issues facing companies that are in the process of developing, designing and implementing CRM initiatives across the organization and in the call center.
Oracle-focused resources
SearchOracle.com strives to be the leading online source of information and tips for the Oracle community. The site provides comprehensive coverage of all Oracle-specific news, trends, and developments in the database, middleware and applications space. It offers in-depth reporting on all issues relating to the selection, management, deployment, administration, support and security of Oracle products as well as insight into DB2. In addition, SearchOracle.com aims to be the best source of technical tips and best practices for Oracle application managers, DBAs and developers.
SAP-focused resources
SAP's modules are organized around HR, Supply Chain, Finance, CRM and vertical industry segments and provide the link between IT systems and competitive advantage. SearchSAP.com provides the most relevant industry news combined with "from the trenches" expert technical tips , best practices and advice for SAP managers, administrators and developers. SearchSAP.com is a key player in the SAP community with nearly two dozen industry practitioners, thought-leaders and experts on its expert panel.
Manufacturing-focused resources
SearchManufacturingERP.com provides manufacturing IT and business professionals with information on enterprise resource planning (ERP) technology and ERP best practices in the manufacturing industry today. Discover the latest on ERP software selection and implementing ERP technologies to achieve leaner operations, more agile supply chains, improved business processes and regulatory compliance. Find resources on: overcoming manufacturing ERP integration challenges, managing an ERP upgrade, leveraging ERP to achieve lean manufacturing, building a business case for MES and ERP integration and more, with the latest news, technical advice, case studies, white papers, Webcasts and Podcasts.
Resources around SQL Server
SearchSQLServer.com offers technology advertisers the most targeted online lead-generation tools available to reach the SQL Server community and IT and business pros responsible for the SQL Server database. SearchSQLServer.com provides technology advertisers the premier targeted solution to reach the most responsive market segments. The site focuses on the information needs of SQL Server database administrators, data warehouse, and business intelligence (BI) users. The site also concentrates on infrastructure systems and network administrators responsible for integrating and maintaining SQL Server as well as the managers who must make strategic decisions about the SQL Server database.
Localized Web Sites
TechTarget Localized Web Sites Offer Additional Global Opportunities
In partnership with prominent online publishers, TechTarget offers localized data storage-focused content to qualified IT decision-makers in key international markets. These targeted sites give marketers the opportunity to engage influential IT professionals in the regions they care about.
Business Applications and Analytics Media: Online Sponsorships
Business Applications and Analytics Media: Online Editorial Alignment Sponsorships
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Find out more about reaching Business Applications and Analytics professionals
Mike Bolduc
Publisher
TechTarget Business Applications and Analytics Media
617-431-9421
mbolduc@techtarget.com |
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White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Videocasts
Videocasts are unique video assets, generally 8-10 minutes in length. These interviews address important topics and developments challenging IT professionals. Videocasts provide you with the opportunity to deliver a compelling message to highly engaged audiences, who eagerly welcome video content. Vendor Videocasts allow you to:
- Showcase a new product (either hardware or software)
- Establish a position in a market or reinforce your market leadership
- Extend the reach of your tradeshow or seminar
- Give potential customers an insider’s look at your best clients through a case study
- Provide a unique training tool to customers or potential customers
All-in-One Guides
Offered exclusively at TechTarget, “All-in-One Guides” are guided learning centers that help IT decision makers understand a specific industry challenge. These unique Guides explain how best to leverage people, process and products to overcome these challenges. An All-in-One Guide doesn’t inundate readers with unnecessary material—instead, it is a hand-picked compendium of our search site’s most useful and comprehensive content on a single topic. It leads IT professionals from one information resource to the next in a logical progression, helping them to first understand the challenges associated with a specific IT issue and then investigate its landscape of solutions. Each Guide features focused topical content delivered in a variety of formats that can include technical articles and tips, expert Webcasts, reviews and technical bakeoffs. Readers will be able to easily navigate from one chapter to another. After using one of our All-in-One Guides, readers have a foundation of knowledge to understand a specific IT problem and the technology and product options designed to address it.
E-Books
TechTarget E-books help you drive awareness and capture leads by aligning your brand and product offerings with award-winning TechTarget magazine content. Our magazine editors develop E-books to give special attention to key themes that are timely and relevant for IT professionals. These E-books are topical collections of previously published editorial content from CIO Decisions magazine, Information Security magazine or Storage magazine. Sponsoring a TechTarget E-book allows you to align your messaging and lead-generation efforts with high-quality content that attracts IT professionals focused on a specific topic.
Topical InfoCenters
A Topical InfoCenter is a cluster of pages across one or more TechTarget sites that contains content (e.g. news, analysis, tips, definitions, etc.) on a specific topic and also contains the banners and content links of the Topical InfoCenter sponsor. Content links appear in a half-page ad unit on the right side of each page of content that makes up the Topical InfoCenter. A Topical InfoCenter increases visibility and awareness of your brand/ solution with your target market when they are in active “read and research” mode. The combination of a prospect’s engagement level and your banners and content links on pages of relevant editorial content is designed to drive targeted traffic to your site and qualified lead into your pipeline. The result? A quicker path to being added to your prospect’s short list.
Learning Guides
Learning Guides cover specific topics within a specific industry and provide a one-stop resource for users actively researching information on this subject. This product consists of many different content types, providing users with access to common terms, quizzes and relevant chapter downloads. The core of the Learning Guide is broken down into topic-based sections like compliance and technology, or content-type based sections like expert advice, white papers and Webcasts. The goal of Learning Guide is to give the reader a quick reference on a topic.
Global Reach
With nearly half of its membership residing outside North America, TechTarget has the ability to focus your content sponsorship to generate leads from the regions and countries you care about. TechTarget sponsorships allow you the opportunity to build on your North American sponsorship, or as a standalone program to specific regions like Europe, Middle East and Africa (EMEA), Asia-Pacific or India. With country-direct presence in both the United Kingdom and India, TechTarget can also offer UK and/or India specific stand alone programs or North American add-ons for your content program.
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