| Opportunities in the Information Security Market
Reach a Global and Highly Qualified Audience of Information Security Buyers
It's clear why more security vendors turn to TechTarget for their marketing programs more than any other IT media company. Our Security Media Group has the largest, security-focused editorial staff in the industry. With over 75 years in combined journalism and security industry experience, we help security decision makers make intelligent purchasing, implementation and strategic decisions. Our depth, focus and dedication to security media has earned us an unparalleled level of credibility and trust in the market -- harvesting a highly-desired, security-focused audience around-the-globe of 1,000,000+ online. We have also cultivated a very successful conference and seminar business. These media outlets are a step ahead of the competition, and combined, they are a powerful, synergistic force reaching the right audience at all levels of the security decision-making process.
As a global media company, we can help you influence IT buyers throughout the world, in specific regions or countries. TechTarget Security Media has a worldwide audience through our own English language sites and we can also help you reach specific geographies and countries through our local-language media partnerships. This makes marketers jobs easier -- work with one company, TechTarget and run worldwide or geo-targeted branding and lead generation programs, in English or local language where available.
Security Sites
Online Opportunities:
Vendors have a wide variety of online vehicles to leverage depending upon campaign goals, themes and budget. Some programs are for vendor assets, some include expert and editorial content assets and some programs include both.
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Find out more about reaching Security professionals
Tom Click
Senior Director of Sales
TechTarget Security and Networking Media
Business Phone: 617-431-9491
Cell Phone: 508-667-0904
tclick@techtarget.com |
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
 SearchSecurity.com
SearchSecurity.com provides IT security professionals with the information they need to keep their corporate data and assets secure. We're the best information source in the IT security market-no other media has as many e-mail newsletters or Webcasts dedicated to security. And our registered member base includes the highest concentration of security-focused IT professionals anywhere. The site offers security-specific daily news, more than 1,000 links to the most useful security sites on the Web and interaction with leading industry experts.
SearchCloudSecurity.com
SearchCloudSecurity.com is the Web's most comprehensive resource for cloud security news, analysis and case studies. The site provides IT professionals with real-world examples of current trends and applications in cloud security. Learn who the key players are and how they rate against each other, how the technology works, and how you consume and pay for it. Plus, access case studies of successful deployments in the cloud with explanations of new business opportunities and how to tap into them.
SearchFinancialSecurity.com
SearchFinancialSecurity.com is the Web's premiere source for security-focused information for IT and Security professionals in financial institutions. This new site addresses the unique challenges faced by financial services security professionals, whose companies are the primary target for organized computer crime, fraud and data attacks. SearchFinancialSecurity.com is the only security-specific information resource that provides immediate access to breaking industry news, virus alerts, webcasts, white papers, a selection of highly focused e-newsletters and more. Site content will explore in greater depth emerging risks and countermeasures in a financial services context, as well as the impact of financial specific regulations such as the Basel II accord or FDIC regulations. Advertisers will benefit from the site's commitment to delivering relevant, expert content to the fast-growing audience of security managers from financial services researching upcoming initiatives and making purchasing decisions on new technologies. SearchFinancialSecurity.com offers a variety of branding, awareness and ultra-targeted demand lead generation programs.
SearchMidmarketSecurity.com
SearchMidmarketSecurity.com provides
IT security professionals in Midmarket companies with the information they need
to keep their company data and assets secure. We're the best information source
in the IT security market-no other media has as many e-mail newsletters or Webcasts
dedicated to security. And our registered member base includes the highest concentration
of security-focused IT professionals anywhere. The site offers Midmarket, security-specific
daily news, more than 1,000 links to the most useful security sites on the Web
and interaction with leading industry experts.
SearchSecurityChannel.com
SearchSecurityChannel.com is dedicated to serving solutions providers (value-added resellers (VARs), information technology resellers and systems integrators) who sell, install and support security technologies, including network security products, identity management and access control, vulnerability management, antivirus, risk management, patch management and penetration testing. The site is a premium resource for IT security technical inquiries, project tutorials, technology tips and trends and breaking news. Members of SearchSecurityChannel.com will have access to online resources as well as receive free email newsletters, white papers and webcasts -- direct to their inbox, all dedicated to the security channel industry.
Localized Web Sites
TechTarget Localized Web Sites Offer Additional Global Opportunities
In partnership with prominent online publishers, TechTarget offers localized data security-focused content to qualified IT decision-makers in key international markets. These targeted sites give marketers the opportunity to engage influential IT professionals in the regions they care about.
Information Security Magazine Online
In the 12 years since its inception, Information Security Magazine has been the market leading security publication for advertisers to reach most qualified group of security decision makers -- IT professionals with security budget and purchasing authority. During the Magazine's first 11 years, its success was measured by the acquisition and growth of our highly coveted audience of IT decision makers and the delivery of award-winning editorial content year-after-year -- providing security vendors with a high visibility branding vehicle.
Information Security Magazine is now 100% online, offering the same high-quality editorial content that loyal subscribers have come to expect, and providing advertisers more ways to increase awareness and generate leads for their products and solutions with this audience. What's more, Information Security Magazine Online Lead Program sponsorships offer marketers the opportunity to reach an even larger audience of security professionals through targeted promotion to members of sites within the Security Media Group and event attendees. Specific opportunities that leverage the powerful brand of ISM include:
Information Security Magazine Online Supercasts
Foundational to our editorial program, this is a topically-aligned, multi-media package featuring both expert and sponsor content
At the heart of Security Media's editorial program, our Supercasts offer vendors unmatched opportunity to reach our highly-coveted magazine audience. Components include sponsorship and alignment with the Magazine's cover story, expert videocast, expert podcast or tip, ROS banners, 3X vendor white paper syndication and exclusive promotions to the magazine audience as well as our SearchSecurity.com Audience. Example Supercasts topics: DLP at the endpoint, DAM, IAM & SIM.
Information Security Magazine Online Topically-Aligned Lead Program
A topically-aligned, lead generation program featuring both expert and sponsor content; offers brand lift too
This lead generation program affords vendor the opportunity to access leads from our coveted ISM Audience. The leads are derived from the syndication and promotion of ISM Online as well as the vendor white paper. Specifically, the magazine leads are derived from ISM issue "downloaders" who indicate areas of interest in response to the question: "In which of the following areas do you expect to evaluate security-related technologies for purchase within the next 12 months?" The choices the "downloaders" are presented with are as follows and they can pick more than one topic: IAM, DLP, encryption, DAM, threat Management, SIM/Log management, Web threats, SaaS and endpoint security.
Information Security Magazine Essentials Guides
A sponsorship opportunity for thought leadership, brand lift and accelerated lead generation
Our ISM Essentials Guides, (similar to EBOOKS) are a very popular way for vendors to leverage the publishing prowess of our award winning security editorial content, and align brand with, highly relevant content while securing hundreds of leads. The Essentials Guides are published on a quarterly basis and typically cover broad topics such as compliance, data protection and threats management.
Information Security Magazine IT Decisions Checklist
A sponsorship opportunity to reach downstream buyers actively researching security solutions
When it comes to generating qualified leads for your pipeline - timing is everything. TechTarget has developed a new program with exactly this in mind. Geared towards reaching security professionals during the vital stage of solution evaluation and consideration, the Information Security Magazine IT Decisions Checklist consists of a vendor-neutral buying consideration checklist, followed by a comprehensive listing of applicable security solution providers. IT Decisions Checklists leverage our industry-leading promotional methods offering sponsors the unique ability reach highly coveted downstream security professionals engaged in the vendor evaluation process with the right content - at the right time. Many topics are available.
SearchSecurity.com SecuritySchools
The cornerstone to our editorial program, Security Schools offer topical alignment, brand lift, hundreds of exclusive leads and features both expert and sponsor content
The cornerstone to our editorial program, Security Schools are multi-media packages comprised of an expert videocast or webcast, expert podcast, expert tip newsletter, banners on the editorial landing page as well as 3X vendor white papers. Our schools have a successful history of giving site members the foundational and tactical information needed to deal with the increasingly challenging job of keeping their organization's information secure. Our audience loves the content and vendors show their satisfaction through program renewal year after year.
On-Demand ROI Programs
Leverage powerful independent expert content on what you want, when you want to fill your sales pipeline with targeted IT security professionals
Our highly-popular on-demand ROI programs allow vendors to leverage independent industry content and align it with their key messages to gain the attention and interest of information security pros. Each On-Demand ROI program offers a different level of branding and lead-generation based on your specific marketing goals and budget. Vendors may choose from hundreds of available, targeted topics to ensure your solutions are reaching the audiences focused on your area of expertise.
Keyword Info Centers
Increase brand awareness with IT and Business Decision Makers as they actively research technical topics across relevant TechTarget properties
TechTarget's Security Media Keyword Info Centers provide the opportunity to increase brand awareness, promote your solutions and own core market segments, by aligning your banners with extremely relevant editorial content. How do keyword info centers work? Every piece of content the TechTarget editorial team creates (e.g. news, analysis, tips, definitions, etc.) is "tagged" for navigation and search against the most relevant keywords on TechTarget's sites. Keyword Info Centers allow you to deliver your marketing message to appropriate buyers by positioning your banners next to site content cataloged against the keywords you choose.
Security Virtual Seminars
Security Virtual Seminars combine the power and influence of Security Media's proven event content and format with the reach of the Internet in order to create an intimate environment for your sales representatives to interact with an engaged audience of IT security pros -- nurturing and qualifying leads as they move through the virtual environment.
The Virtual Seminar will premiere several expert sessions throughout the day featuring reputable professionals in a specific technology arena. Additionally, the agenda for the day balances these expert sessions with strategically placed vendor sessions and booth interactivity in order to create a problem solution dynamic for the onsite audience to learn about technologies and evaluate solutions in real time.
Vendor Content Asset Sponsorship Opportunities
TechTarget's Active Syndication™ Program
Promote your white papers, webcasts, downloads and other marketing content to generate qualified leads
TechTarge's Active Syndication™ Package puts your valuable content assets in the hands of enterprise IT professionals and delivers to you the contact information of the decision makers you need to reach. The TechTarget Network and our Partner Network give you access to millions of IT professionals who are actively searching for information to create vendor short lists for future purchases of IT equipment, software and services. Active Syndication packages combine the powerful, broad reach of content syndication with targeted, outbound promotion to deliver cost-effective, guaranteed CPLs. Active Syndication programs are flexible enough to work within your current budget parameters, but also expand to meet your future needs.
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