Opportunities in the Personal Technology Market

From cell phones to computers, from cameras to printers, explosive growth in the personal technology market during the last decade has reshaped the landscape of both business and entertainment. Responding to this personal tech revolution, TechTarget's TechnologyGuide.com publications -- including established industry leaders like NotebookReview.com and Brighthand.com -- provide insightful and forward-focused coverage of all aspects of personal technology, with an emphasis on in-depth product testing. Covering computer software and hardware, printers, cameras, and mobile devices, TechTarget's personal technology publications serve up need-to-know information for buyers in the personal technology market while giving tech-savvy users the opportunity to dig deep and learn more about devices, technologies, and trends.

Envisioned as a buying-decision resource for individuals, families, and small businesses, our TechnologyGuide.com sites acknowledge and actively respond to the fact that different user groups have widely varying needs when it comes to technology. Our personal technology network draws a worldwide monthly audience of millions, and research reveals that three out of four TechnologyGuide.com readers are seriously considering a tech-related purchase. This unique position presents brand managers with an unparalleled opportunity to reach personal technology buyers at the precise moment when buying decisions are being made.

Sponsorship Opportunities

• Banner Advertising
• Resource Centers
• Video Sponsorships

Find out more about reaching our personal technology audience Amy Panza Associate Publisher TechnologyGuide.com Media 617-431-9643 apanza@techtarget.com

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Banner Advertising

TechnologyGuide.com features a collection of highly targeted web sites, with each focusing exclusively on one type of mobile technology product. Site users represent a large collection of both ready-to-buy consumers and corporate decision-makers, making them a rich and rapidly-growing source of highly targeted leads for all electronics and mobile device manufacturers. Banners and text links give you the opportunity to capitalize on this audience and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted about-to-buy audience.

Resource Centers

A Resource Center is a dedicated page on one of the TechnologyGuide.com sites devoted to information from a single company. A Resource Center is promoted across a site as a central point of information on the company and/or a product line. On the page, companies may promote multiple different products, videos, contests and other assets to deepen their engagement with users of the site.

Video Sponsorships

Multiple ad studies have shown the effectiveness of video advertisements in lifting awareness of brands. However, most outlets for video creative are too broad or too expensive to yield enough benefit for effectiveness-focused vendors. TechnologyGuide.com sites bridge that gap with high quality video ad offerings shown in highly relevant locations to prime prospects. Our video offerings range from sponsorship or editorial videos on our site(s) to the creation of a custom video offering.