Online Marketing Best Practices

Global Technology Marketers Best Practices Series

The Global Marketers Best Practices Series is a new series of white papers and educational assets aimed at North American marketers overseeing global marketing programs targeted to regions around the world. The aim of these pieces is to provide guidance on navigating various considerations around global marketing execution including content creation, privacy and regulations, building VAR/channel programs, and more.

Translation and "Localisation":
Making smarter decisions for developing and targeting content by region and country

This white paper, the first installment of the Global Technology Marketers Best Practices Series, uses the insights from our recent Global Media Consumption Trends study and our practical experience managing lead generation and regional and country-specific campaigns to provide basic guidelines to adapt content appropriately to global markets. Learn more about:

• Important distinctions between translation and localization
  by market and content type
• Translating and localizing on a budget
• And more

Click here to download TechTarget's Translation and Localization Best Practices today

How to Capitalize on Highly Active Leads from TechTarget
Making Activity Intelligence™ Actionable to Help Drive Successful Lead
Follow-up Efforts

Read this in-depth best practices piece to find understand how to utilize Activity Intelligence to get the most out of your lead generation and follow-up efforts. Find out how to:

• Interpret activity data to get valuable insight for nurturing and telemarketing follow-up
• Incorporate activity data to impact conversion of responses from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
• Integrate activity data into a marketing interface so it can be evaluated, scored and used by multiple constituents within a sales and marketing organization

Learn more: Download TechTarget's Activity Intelligence Best Practices today

Coaching Your Inside Sales Team to Improve Online Lead Conversion

• Use the type, topic, and title of the media asset effectively – accelerate lead qualification by contacting leads in the buying stage where they are active.
• Use the lead’s actual activity to inform the conversation – get leads into your
  pipeline faster by identifying and contacting the most interested first.

Learn more: Download TechTarget's Coaching Inside Sales Best Practices [PDF Document]

Video Sponsorship Best Practices

• Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
• Keep your goal and audience in mind when deciding on length – learn some general time guidelines.

Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]

Virtual Event Sponsorship Best Practices

• Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
• Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.

Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]

Search Engine Optimization Best Practices

• The title must get noticed by search engines – learn the tricks to make sure it will.
• Abstracts need to draw your audience’s attention – discover how to guarantee they do.

Learn more: Download TechTarget Client Services’ "Search Engine Optimization Best Practices" [PDF Document]

TechTarget List Rental: Best Practices for Success

• The subject line must get your readers past the preview pane – discover the techniques.
• Offers should be targeted to attract the most profitable responses – find out how.
• Decision makers aren’t always who you think – learn how to maximize your relevancy.

Learn More: Download TechTarget Client Services’ "TechTarget List Rentals: Best Practices for Success" [PDF Document]

Best Practices for Following Up with TechTarget Leads

• Segment your audience and tailor messaging to each segment – learn how.
• Re-message to leads immediately, regardless of point in process - find out why.
• Webcast leads are considered to be leads that are further along in the buying cycle – discover how to reach these leads.

Learn More: Download TechTarget Client Services’ "Best Practices for Following Up with TechTarget Leads" [PDF Document]

2020software.com Best Practices

• The more information you provide to a prospective lead the better – learn how to keep it concise and in an organized manner.
• Take advantage of your module listings on 2020software.com – discover how.

Learn More: Download TechTarget Client Services’ "2020software.com Best Practices" [PDF Document]

Banner Best Practices

• Generate traffic for a white paper offer through your banner ad – find out why.
• Gain exposure and credibility by aligning your brand with relevant editorial content – learn how.
• Include a call to action within your banner ad – discover the best way to use this.

Learn More: Download TechTarget Client Services’ "Banner Best Practices" [PDF Document]

E-Newsletter Sponsorship Best Practices

• Generate traction for a key initiative – discover how an email campaign can help.
• Target your specific market segment – learn how to choose an appropriate offer.

Learn More: Download TechTarget Client Services’ "E-Newsletter Sponsorship Best Practices" [PDF Document]

Landing Page Best Practices

• Design your landing page to achieve your main goal – learn what your main goal should be.
• Make your landing page user-friendly – discover the best ways to do this.

Learn More: Download TechTarget Client Services’ "Landing Page Best Practices" [PDF Document]

Podcast Best Practices

• Content is the top factor in podcast success – learn about key points and content strategy.
• Presentation type and format are important in engaging your listeners – find out more.
• The correct speaker selection can either make or break your podcast – figure out who is the right type of speaker for your podcast.

Learn More: Download TechTarget Client Services’ "Podcast Best Practices" [PDF Document]

Resource Center Best Practices

• The title is the first impression a member will have of your microsite – learn how to draw them in.
• Highlight your strongest pieces in the premier placement opportunities – discover how to choose the correct piece.
• Use strong visuals to own the page – find out what types of visuals to use.

Learn More: Download TechTarget Client Services’ "Resource Center Best Practices" [PDF Document]

White Paper Sponsorships Best Practices

• Your white paper should be focused on one key issue – discover how to choose this topic.
• The title must be appealing to IT professionals – learn how to reach the person making the buying decisions.
• Your white paper must discuss how your product can fix any problem the reader might have – find out why this is important.
• Use an outline when writing your white paper – learn how an outline will help.

Learn More: Download TechTarget Client Services’ "White Paper Sponsorship Best Practices" [PDF Document]

Webcast Best Practices

• Tailor your webcast to your target audience – learn how to attract the right audience.
• Avoiding turning your webcast into a sales pitch – find out what phrases NOT to use.
• Promote your webcast through your website – discover how this promotion will help.
• Align your title with your abstract – learn why writing a successful abstract is important.

Learn More: Download TechTarget Client Services’ "Webcast Best Practices" [PDF Document]

White Paper and Webcast Marketing Best Practices

• The title should communicate a benefit or problem that relates to the audience – learn more about writing an engaging title.
• The opening paragraph must quickly establish a connection with the reader – discover how to connect.
• View a glossary of strong verbs and adjectives for your marketing copy.

Learn More: Download TechTarget Client Services’ "White Paper and Webcast Marketing Best Practices" [PDF Document]

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