Webcasts for Technology Marketers

A Profile of TechTarget’s Hyper-active IT Researchers:
Media consumption habits of our top 30% most active users
In this video, Marilou Barsam, SVP of Client & Corporate Marketing, TechTarget, highlights the findings from our groundbreaking survey of our top 30% most active IT professionals. She covers media consumption and online activity habits of this key audience and provides guidance for marketers on how to use this rich insight to better reach them throughout their buying process. Watch this video today.

TechTarget IT Agenda's OnTarget Series
TechTarget's Editorial Team Explores Technology Trends
TechTarget IT Agenda's OnTarget Series covers the technology trends discussed by TechTarget's award-winning editorial team. Gain insight and perspective on the developments and dynamics that shape the technology market place and the impact that has on technology marketing. Watch this video series today.

The Media Consumption Habits of Technology Buyers
Closing the Gap between IT Buyers and IT Marketers
In this webcast, Marilou Barsam, SVP of Client & Corporate Marketing, TechTarget, discusses the closing gap between IT buyers and marketers when it comes to the usage of online content types. Joining her, Isabelle Kane, VP of Media, PJA Advertising & Marketing, and Chuck Shaw, SVP, Director of Client Services, ID Media, bring a unique agency perspective, providing anecdotal stories that bring the research to life.
Watch Part 1 of this webcast.
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Watch Part 3 of this webcast.

Getting the Most from your Online Leads
Presented by: Marilou Barsam, Client & Corporate Marketing, TechTarget
In this 3-part series, Marilou simplifies the challenges of proving ROI on lead generation campaigns and building a better content strategy. She also describes the importance of qualifying and re-messaging leads. Finally, Marilou shares two case studies from VersionOne and FoxT that illustrate how to "close the loop." Watch this video today.

An Intelligent Content Strategy for Enterprise Technology Marketers
Presented by: Michael Gale, CEO, Strategic Oxygen and Marilou Barsam, Client & Corporate Marketing, TechTarget
To better reach IT professionals, marketers need to develop an intelligent content strategy. This video educates technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. Watch this video today.

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