Marketing/Product Management

Search Engine Marketing Specialist

Alpharetta, GA

TechTarget is seeking a motivated, creative and analytic thinker with excellent communication and leadership skills to join the Traffic and Search Strategy team in our Alpharetta, Georgia, office.

As a Search Engine Marketing (SEM) Specialist, your mission will be to design, development and implement PPC campaigns on major search engines including Google, Yahoo!,Bing, etc. as well as work to increase natural search engine traffic from key search engines to the network of TechTarget web sites. You will work with other SEM and SEO Analysts on the team and report to the Director, Traffic and Search Strategy

The SEM Specialist will also work with product management, product development, engineering, and editorial teams to drive SEM and SEO success and will be charged with establishing best practices on optimization of a variety of different PPC campaigns, which support a number of unique businesses at TechTarget. Additionally, you will be responsible for developing and implementing keyword strategies, including working with business owners to understand their specific PPC and SEO needs and developing strategies, plans, and campaigns accordingly.

The SEM Specialist will also work with developers to evolve in-house SEM tracking and reporting tools and keep current on SEM developments within the industry.

Essential Job Functions:

• Create, manage and optimize PPC campaigns in support of business goals across TechTarget’s network of web sites;
• Continuously review and optimize PPC campaigns, including thorough analysis of profitability of campaigns, landing page quality, downstream feedback of lead and traffic quality, etc.;
• Serve as internal search expert to ensure best practices are shared and leveraged by all groups;
• Continuously improve tracking, reporting and profitability of the SEM and SEO efforts;
• Analyze and translate quantitative and qualitative data from web analytics tool into  actionable SEM and SEO plans;
• Research and develop SEM and SEO best practices to identify new market opportunities and maximize program profits with improved paid campaign performance and organic rankings;
• SEM  recommendations should be very detailed and include analysis of current keywords, ad groups, and landing pages and other PPC issues;
• SEO recommendations should be very detailed and include specifications for improving indexing, link popularity, on page optimization and other SEO issues;
• Select and refine SEO/SEM keyword lists; and,
• Through research and analysis of key metrics help identify new projects to expand visibility in search engines.

Knowledge, skills and abilities required:

• Knowledge and experience with the creation, management, and optimization of large-scale PPC campaigns;
• Knowledge of optimizing large websites for major search engines;
• Experience with Web content management tools;
• Experience with PPC campaign management and optimization tools;
• Understanding of search engine ranking algorithms and how search engine spiders work;
• A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics;
• Knowledge/skills in HTML, JavaScript, and CSS are a plus;
• Experience using Microsoft Office programs (Excel, PowerPoint, Word, etc.);
• Must be detail-oriented with excellent analytical and problem-solving skills;
• Excellent written and verbal communication skills to evangelize Traffic/Search Strategy projects and work with cross functional staffs to ensure implementation;
• Ability to work individually on a project or in a team environment;
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility;
• 1 - 3 years experience at a dedicated SEM consulting company or as a Search Engine Marketer for a large web company; and,
• Bachelors degree or equivalent training and experience.

Please contact jobs@techtarget.com