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TechTarget Client Consulting Services Receives 2004 American Business Award as “Best Customer Service Team”
Focus on Helping Clients Achieve Advertising ROI Nets Leading IT Media Company a Stevie
NEEDHAM, Mass.-- May 13, 2004 -- Information technology (IT) media company TechTarget announced today that TechTarget’s Client Consulting Services team was named “Best Customer Service Team” in the second annual American Business Awards, held this week in New York City.
Hailed as “the business world’s own Oscars” by the New York Post (September 22, 2002), The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace. Nicknamed the Stevies for the Greek word “crowned,” winners were announced May 10 during the American Business Awards ceremony at the Sheraton New York Hotel & Towers. The ceremonies were videocast live on the Internet and broadcast nationwide on radio by the Business TalkRadio Network.
More than 800 nominations from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best New Product or Service and Best Customer Service Team. TechTarget’s Client Consulting Services Department was among nine companies, including Ameritrade Holding Corp., Fidelity Information Services, and Sprint, selected as finalists in the Best Customer Service Team category.
The TechTarget Client Consulting Services department functions as an in-house agency for TechTarget clients,working to ensure the performance and ROI of client advertising campaigns in TechTarget media. Client Consulting Services provides strategic guidance on campaign creative and media selection, tracks results, and measures performance against goal. The ROI-focused programs and consulting services developed by Client Consulting Services have helped the company gain new advertisers, increase client satisfaction and spending, and enabled TechTarget to become the fastest growing company in IT media.
In accepting the Stevie for Best Customer Service Team, TechTarget Client Consulting Services vice president Marilou Barsam said, “It is an honor to be recognized for our dedication to TechTarget’s clients. Our unique commitment to helping them achieve the best ROI on their advertising investment with TechTarget is a direct extension of TechTarget's customer-focused culture. So I'd also like to recognize all the other departments TechTarget, whose own contributions have helped us ensure the highest client satisfaction possible.”
Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the finalists. The Board includes business luminaries such as Rich Karlgaard, publisher of Forbes, Bruce Nelson, chairman & CEO of Office Depot, marketing gurus Don Peppers and Martha Rogers, author and business guru Tom Peters, Anthony Robbins, Chairman & CEO of The Anthony Robbins Companies, Drew Schutte, publisher of Wired Magazine, Jeffrey Tarr, president of Hoover’s Inc., and Donald Trump, chairman, president and CEO of The Trump Organization. Finalists were selected by business professionals nationwide during judging earlier this year.
About The Stevie Awards
Hailed as “the business world’s own Oscars” by the New York Post (September 22, 2002), Stevie Awards are conferred in two programs: The American Business Awards and The International Business Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding leadership, innovation, perseverance, creativity, teamwork, and integrity through more than 40 categories. The second annual American Business Awards – nicknamed The SteviesTM from the Greek word for "crowned" - will be presented in New York City on May 10, 2004. The program is overseen by a Board of Distinguished Judges & Advisors, which includes leading business executives, authors, and academics. Sponsors of The 2004 American Business Awards include the BusinessTalkRadio Network, Digipict, Hoover's Online, Inc. magazine, Miller Heiman, the Professional Society for Sales & Marketing Training, Selling Power magazine, Speedera Networks, Ultimate Software, Webcast in a Box, and
Wired Magazine. Details about The American Business Awards and the list of Winners are available at www.stevieawards.com/aba.
About TechTarget
TechTarget produces the most targeted media and events for enterprise information technology (IT) professionals, including conferences, e-Newsletters; Webcasts, magazines, and a network of Web sites targeted to specific sectors of the IT market. TechTarget leads the industry in developing innovative lead-generation and branding programs that deliver advertisers measurable return on their investment. More than 1,500 advertisers, including the leading IT companies in the world, rely on TechTarget media and events to reach targeted communities of IT professionals. TechTarget advertisers include IBM, Microsoft, Oracle, HP, Cisco, Intel, and EMC. More information about TechTargetis available at www.techtarget.com.
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Contact:
Marilou Barsam
Senior Vice President, Client Services & Corporate Marketing
617-431-9368
888-274-4111 x 9368
mbarsam@techtarget.com
Chris Olive
Director of Corporate Marketing, Events and Public Relations
617-431-9374
888-274-4111 x 9374
colive@techtarget.com |
