Abby Gilmore Grant

Sr. Client Consulting Manager

lead scoring
Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Abby Gilmore Grant Sr. Client Consulting Manager

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

content audit
Why Technology Companies Should Conduct a Content Audit

Abby Gilmore Grant Sr. Client Consulting Manager

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

B2B content creation
B2B Content Creation: 5 Tips for Technology Companies

Abby Gilmore Grant Sr. Client Consulting Manager

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Sr. Client Consulting Manager

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Sr. Client Consulting Manager

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

competitor content gap analysis
Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Sr. Client Consulting Manager

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

3 Ways You’re Sabotaging Your Marketing Efforts

Abby Gilmore Grant Sr. Client Consulting Manager

Did you know: technology marketing budgets are set to increase by 3.5 percent this year. Hopefully you have the good fortune of increasing your own budget this year. If so, try […]

The 4 Essential Attributes of Great Content

Abby Gilmore Grant Sr. Client Consulting Manager

What makes “great content” so great? With the number of articles published each day nearing 100,000, consumers are inundated with information from every angle, both on and offline. Because of […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing