Integrated Marketing Manager, TechTarget

Amanda Roser

Integrated Marketing Manager

January 17, 2019

ABM Year in Review—TechTarget’s Top 10 account-based marketing resources in 2018

Amanda Roser Integrated Marketing Manager

Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. […]

July 19, 2016

The Promise and Pitfalls of Account-Based Marketing (ABM)

Amanda Roser Integrated Marketing Manager

According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]