Bill Crowley

Senior Vice President, International

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Senior Vice President, International

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Senior Vice President, International

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

segment marketing winning
Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

Bill Crowley Senior Vice President, International

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

outsourced telemarketing questions
3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

Bill Crowley Senior Vice President, International

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]

no telemarketing lead generation
Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

Bill Crowley Senior Vice President, International

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

outsourced telemarketing
Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

Bill Crowley Senior Vice President, International

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Bill Crowley Senior Vice President, International

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

London ROI Summit trends
Evolving Trends From TechTarget ROI Summits in Europe

Bill Crowley Senior Vice President, International

Last week, TechTarget had its biggest London ROI Summit by far, following successful summits in Paris and Munich. TechTarget has been running European summits for 4 years, but this year, there were 3 […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing