Garrett Mann

Garrett Mann

Director, Content Marketing

lead providers
B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

Garrett Mann Director, Content Marketing

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Garrett Mann Director, Content Marketing

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

4 pillars of intent-based marketing
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Garrett Mann Director, Content Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

data sources bottled
How do Marketers Evaluate Intent Data? Go to the Source

Garrett Mann Director, Content Marketing

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

multi-channel selling
How to Become an Effective Multi-Channel Seller [Infographic]

Garrett Mann Director, Content Marketing

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

what is true intent data
What is True Intent Data?

Garrett Mann Director, Content Marketing

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

modern digital marketer featured image
4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Director, Content Marketing

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

modern marketers
Tales from Modern Marketers

Garrett Mann Director, Content Marketing

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Director, Content Marketing

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

sales and marketing alignmnent
4 Mid-Year Reflections on Sales and Marketing

Garrett Mann Director, Content Marketing

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing