Mike Cotoia

Mike Cotoia

Chief Executive Officer

common sense marketing
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

Mike Cotoia Chief Executive Officer

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

common sense marketing
CSM: The Most Powerful Tool in Your Marketing Toolkit?

Mike Cotoia Chief Executive Officer

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

late stage leads small piece of puzzle
5 Reasons Why Late Stage Leads are Only a Small Piece of the Puzzle

Mike Cotoia Chief Executive Officer

All of you technology marketers have undoubtedly heard from your sales counterparts countless times that they want more late stage leads who are “ready to buy”. This sounds great on paper – […]

Go Back to School – Even for a Night

Mike Cotoia Chief Executive Officer

As COO, I am always open to ideas and suggestions about how to be more efficient and effective. Any ideas for changes, large or small, to improve our business operations […]

Is 10,000 miles really that far away?

Mike Cotoia Chief Executive Officer

I recently returned from a trip to Singapore and Sydney, Australia where I had the opportunity to meet with many of TechTarget’s clients, technology marketers just like you. We opened up […]

Don’t just be a vendor to your customers

Mike Cotoia Chief Executive Officer

It’s no secret, but the current economy has made selling much more challenging and forced businesses to reevaluate the value they bring to their customers and prospects. It’s time you […]

Putting your money where your mouth is

Mike Cotoia Chief Executive Officer

Don’t underestimate the value of a promise you make to your customers. It’s easy to make a promise, but it’s much harder to deliver on it.  Which is why too […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing