April 26, 2016
‘Go Green’ with Your Content Marketing
Michelle Whitehouse Client Consulting Manager
Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]
March 8, 2016
Why Purchase Intent Data Outpaces Demographics for Smart Marketers
Michelle Whitehouse Client Consulting Manager
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
January 12, 2016
3 Questions Your Marketing Content Must Answer in 2016
Michelle Whitehouse Client Consulting Manager
2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]
November 24, 2015
MONOPOLY – The Marketer’s Edition
Michelle Whitehouse Client Consulting Manager
The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]
October 6, 2015
7 Ways to Give Your Content Mix Some Curb Appeal
Michelle Whitehouse Client Consulting Manager
Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]
