December 29, 2015
2016 Resolutions for B2B Marketers
Bob Lapsley Senior Manager, Integrated Marketing
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
October 13, 2015
From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit
Bob Lapsley Senior Manager, Integrated Marketing
Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]
September 15, 2015
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
Bob Lapsley Senior Manager, Integrated Marketing
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
August 4, 2015
4 Surefire Tips to Drive Better Email Marketing Performance
Bob Lapsley Senior Manager, Integrated Marketing
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
May 26, 2015
11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
Bob Lapsley Senior Manager, Integrated Marketing
Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide. Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]
May 12, 2015
5 Takeaways from TechTarget’s Austin #ROISummit
Bob Lapsley Senior Manager, Integrated Marketing
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
