December 22, 2015
Vince Bitel VP of Creative Services
The guy dressed in black three cubicles over knows something you don’t. He’s not smarter, he’s not more experienced nor is he a better marketer. But every day he does […]
September 8, 2015
Vince Bitel VP of Creative Services
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
July 17, 2015
Vince Bitel VP of Creative Services
Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]
May 18, 2015
Vince Bitel VP of Creative Services
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]
March 17, 2015
Vince Bitel VP of Creative Services
From your desk, you can watch a Greek tragedy play out slowly. Over weeks, our protagonist will develop a marketing campaign with a goal of collecting lots of leads. In […]
February 9, 2015
Vince Bitel VP of Creative Services
Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]
