branded content marketing
Just How “Native” is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

Kristin Prosowski Senior Director, Custom Solutions

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

native advertising strategy
Why Native Advertising Should be an Important Part of Your Marketing Strategy

Kristin Prosowski Senior Director, Custom Solutions

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

crude_data
The Rising Cost of Crude Data

Dan Castello Director of Data and Custom Ad Solutions

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert Publisher - France and DACH

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

Brand search strategy visibility
How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Adam Davis Director, Brand Advertising and Search Solutions

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

distil-networks-logo
Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing