Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
April 29, 2022
Chris Brookes Product Marketing Manager, APAC
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
February 28, 2022
Fiona O'Connor Senior Content Marketing Manager
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
January 20, 2022
Fiona O'Connor Senior Content Marketing Manager
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
November 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
September 1, 2021
Fiona O'Connor Senior Content Marketing Manager
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
July 6, 2021
Fiona O'Connor Senior Content Marketing Manager
Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]
June 16, 2021
Garrett Mann Vice President, Corporate Communications
The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]
June 14, 2021
Fiona O'Connor Senior Content Marketing Manager
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
