Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
March 12, 2020
Jenny Labelle SVP, Marketing and Product Operations
As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]
February 14, 2020
Sarah Geissler Director, Product Marketing
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
February 7, 2020
Sarah Geissler Director, Product Marketing
An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]
December 20, 2019
Rick Nendza VP, Content Product Marketing
A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]
September 30, 2019
Courtney Dodge Product Marketing Associate
By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]
August 29, 2019
Kelley Damore Chief Content Officer
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
June 19, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
December 20, 2018
Kyle Donley Product Marketing Manager
Over the past two decades, TechTarget has tested millions of emails to our audience, helping us understand exactly what gets them to engage. These are the same technology buyers that Priority […]
November 8, 2018
John Steinert CMO
How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]
