actionable purchase intent
Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Garrett Mann Director, Content Marketing

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

Data deadweight
What is “Data Deadweight” and Why Should Marketers Care?

Bill Crowley Senior Vice President, International

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

SAS digital demand
How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]

email nurturing
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

Kristen Nepomuceno Client Consulting Manager

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

enhance lead scoring with purchase intent insight
Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

Melissa Murtagh VP of Client Consulting

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]

lead providers
B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

Garrett Mann Director, Content Marketing

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Garrett Mann Director, Content Marketing

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing