native language content
3 Ways to Build the Case for Native Language Content in your Global Marketing Plans

Byrony Seifert Publisher - France and DACH

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert Publisher - France and DACH

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert Publisher - France and DACH

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert Publisher - France and DACH

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert Publisher - France and DACH

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

tech marketer talks silver peak
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

marketing content to brazil
How Technology Marketers Can Navigate the Opportunity in Brazil

Sarah Zuccaro International Product Manager

Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]

China B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: China

Jon Panker

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing