right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Senior Vice President, International

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

SAS digital demand
How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]

purchase insight featured
The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec SVP of Sales

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

common sense marketing
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

Mike Cotoia Chief Executive Officer

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

4 pillars of intent-based marketing
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Garrett Mann Director, Content Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing