June 17, 2021
Tom Walker APAC Client Sales Consultant
The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]
June 16, 2021
Garrett Mann Vice President, Corporate Communications
The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]
June 14, 2021
Fiona O'Connor Senior Content Marketing Manager
As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]
May 25, 2021
Chris Brookes Product Marketing Manager, APAC
In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]
May 7, 2021
Fiona O'Connor Senior Content Marketing Manager
To date, strategic account executives (AEs) have had only two rather blunt instruments with which to pursue prospecting in their territories: “qualified” lead follow-up, which is low volume and imprecise, […]
April 22, 2021
John Steinert CMO
In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
April 21, 2021
Fiona O'Connor Senior Content Marketing Manager
Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]
April 1, 2021
Andrew Briney Chief Product Officer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
March 31, 2021
Sharon Palermo Product Marketing Manager, Brand Solutions
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
