October 30, 2023
Kurtis Kendall Senior Copywriting Strategist
One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]
October 23, 2023
Annie Coyne Marketing Associate Copywriter
In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […]
October 23, 2023
Annie Coyne Marketing Associate Copywriter
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […]
August 7, 2023
Jimmy Lee Director of Channel Marketing in EMEA
Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […]
July 11, 2023
John Steinert CMO
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]
June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
May 23, 2023
Alicia Borchardt Marketing Programs Manager
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
May 5, 2023
Fiona O'Connor Senior Content Marketing Manager
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
April 28, 2023
Fiona O'Connor Senior Content Marketing Manager
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]
