Is Email Dead?

Client Consulting Team

Does email marketing still work?  Recent articles quote that email is dead. Peppers & Roggers Group, published a recent White Paper “Busting Out of the Inbox:  Five New Rules of […]

Webcast on using new media for marketing to IT professionals

Client Consulting Team

Last week I had a great webcast with Mary Bermel of HP and Larry Weber of Racepoint. It gave us all a chance to show our experiences and explain our […]

Benefits of RSS

Client Consulting Team

There has been a lot of discussion lately about best practices on how to use RSS. Recent research shows RSS adoption is the underlying technology for many consumer-focused sites. What […]

Email is an addiction

Client Consulting Team

Earlier this week, I was perusing the web looking for some current trends in email marketing. I found some experts claiming that email marketing is dead. Others say that it […]

Lead Management

Client Consulting Team

In order to prove success, marketers often need to recognize different buckets and show levels of values for each bucket of leads. MarketingSherpa published a report interviewing B to B […]

Got RSS?

Client Consulting Team

In my last post, I discussed the movement toward a more contextual/focused approach versus a broad-based “lazy” marketing approach online. In my opinion, this movement will include more and more […]

Defining Metrics

Client Consulting Team

Direct Marketing Association recently quoted that by 2008, online marketing will be the dominant media for business-to business. It’s more important than ever to understand how to launch a successful […]

Marketing’s transition to Web 2.0

Client Consulting Team

Later today I’m giving a presentation on the impact of Web 2.0 on internet marketing. When researching this subject I found it was mind-boggling as to the amount of literature […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing