‘Engaging Reach’ as the next performance metric

Client Consulting Team

In his “Six Predictions for 2007” Mark Kingdon of ClickZ says, “Engaging Reach Emerges as a Mantra for Advertisers: In the world of digital communications, ‘reach’ is just step one, […]

Marketing Measurement

Client Consulting Team

A report called The Measure of Marketing was recently written by Quaero Corporation. Marketer’s greatest challenge is measuring effective ROI. They are accountable for every dollar they spend. However, a […]

Universal? Expansion

Client Consulting Team

When expanding your offerings into new markets, there are many things that marketers must take into consideration. But what do you need to consider when you are expanding into a […]

Successful Syndication

Client Consulting Team

In past posts, we have discussed how to write a good white paper.  But, when it comes to actually syndicating the white paper, what are best practices?  This week, MarketingSherpa […]

Observations from CMO Council Meeting with IT CMOs

Client Consulting Team

Last month I participated in a dinner hosted in London by the CMO Council http://www.cmocouncil.org/ attended by Chief Marketing Officers across several industries and respective companies. I happened to be seated next to […]

Lead Follow-up

Client Consulting Team

There has been a lot of discussion on lead follow-up. Do you nurture your leads via phone, email or a combination of both? What do you do if a lead […]

Blog Optimization

Client Consulting Team

What is the main purpose for blogging? A blog is a social media outlet for individuals and/or corporations to provide information, commentary, advice, and opinions with the main purpose being […]

Listening Centered Marketing

Client Consulting Team

With the rise of social media and word of mouth marketing, the concept of Listening Centered Marketing has gained some attention. Pete Blackshaw’s blog on Consumer Generated Media offers a […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing