4 pillars of intent-based marketing
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Garrett Mann Director, Content Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

purchase intent insight
The Real Deal: Proof of the Power of Purchase Intent Insight

Steve Niemiec SVP of Sales

Like you, I try to learn from my peers.  People succeeding at what I’m trying to do.  And one thing that really helps me is a meaty set of facts:  […]

integrated demand generation light bulb
Demand Excellence: Insights on the New Reality of Integrated Demand Generation

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]

APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

tech marketer talks silver peak
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

Don’t Be Sold Media When You Should Be Shown

Steve Niemiec SVP of Sales

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing