qualified sales opportunities
The Real Deal: The Power of Purchase Intent Insight – TAKE 4

Steve Niemiec SVP of Sales

Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]

email nurturing
5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

Kristen Nepomuceno Client Consulting Manager

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

enhance lead scoring with purchase intent insight
Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production

Melissa Murtagh VP of Client Consulting

A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]

lead providers
B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality

Garrett Mann Director, Content Marketing

When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

Garrett Mann Director, Content Marketing

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

The Rising Cost of Crude Data

Dan Castello Director of Data and Custom Ad Solutions

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing