APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

boston roi summit overview
Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Dave Costello Client Consulting Manager

Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit.  We saw a strong turnout early for those […]

macro diruptor
6 Macro Disruptors That Will Change Information Technology

Jon Brown VP, Market Intelligence

Change is a good thing in the long run, but change can really suck while you’re experiencing it.  Right now, six (6) macro phenomena are changing the practice of Information […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Sr. Client Consulting Manager

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

What to Expect at TechTarget’s Austin ROI Summit

Garrett Mann Director, Content Marketing

Technology marketers are beginning to understand the power of data and intelligence as it relates to marketing strategies, tactics and follow-up. The more data you possess from both inside and […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Chris Rudnick Marketing Manager

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

What to Expect at the 2015 ROI Summit San Francisco

Chris Rudnick Marketing Manager

Technology marketers have all witnessed the shift in how buyers conduct research, evaluate vendors and make IT purchase decisions. As a result, many marketers have begun leveraging data to accurately pinpoint […]

#ROISummit featured image
Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

10 biggest technology mistakes to avoid - featured
The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Director, Content Marketing

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing