twitter timeline
Why Twitter’s New Timeline is Good News for Savvy Social Marketers

Ben Rubenstein Sr. Manager, Social Media & Online Community

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

content marketing effectiveness
The Missing Piece in Content Marketing

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

instagram logo
Why Your Company Should Be Using Instagram to Engage Prospects

Molly Strakosch Marketing Associate

Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Sr. Client Consulting Manager

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

value proposition
How Social is Your Value Proposition?

Lisa Dennis President

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

milennial
For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

social conversion
Trend Watch: Social Conversion

Garrett Mann Director, Content Marketing

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

milennial
For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing