Overview

To stand out as a partner-centric organization, Cisco sought to rejuvenate its partner marketing with cost-effective, easy-to-implement, revenue-driving programs

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Since introducing TechTarget’s purchase intent insight, the program has delivered more than half of all SQLs delivered through the Partner Marketing Central portal. We’re delivering a new level of value to our partners.”

– Tina Bunch, Marketing Program Manager – Partner Marketing Central Execution and Lead Management, Cisco

Solution

TechTarget’s Priority Engine™ Active Prospects solution provides real insight at both the account and contact level – giving Sales the confidence to prioritize the right opportunities. This actionable data has become the go-to, trusted source for partner sales teams.

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Results

725
active prospect deals

$25M
in pipeline value generated

Benefits

TechTarget provides more than the rich insight that drives effective campaigns for Cisco and its partners. It delivers the active prospects and works with the partner to understand the insights so they can use them to effectively target and convert.

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Cisco fuels their pipeline with Priority Engine.

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Implemented solutions

 

Demand Generation
Intent Data
Purchase Intent Insight