Overview

With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.

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TechTarget really used the customer data to understand the customers’ wants and needs and get the right content in front of them…. The data we’re getting from TechTarget is critical to how we engage with that account.”

– Dawn Colossi, Senior Director of WW Digital Marketing, Commvault

TechTarget really used the customer data to understand the customers’ wants and needs and get the right content in front of them…. The data we’re getting from TechTarget is critical to how we engage with that account.”

– Dawn Colossi, Senior Director of WW Digital Marketing, Commvault

Solution

Using in-depth analysis of demand behaviors across hyper-targeted websites, TechTarget helped Commvault gain a better understanding of their markets’ wants and needs. They quickly armed Sales with more better-qualified leads and the insights necessary to drive more aligned collaboration between Sales and Marketing.

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Results

to 10x to 30x
industry average CTRs on branded content units

80%
content re-engagement rates

Commvault fuels their pipeline with Priority Engine.

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Implemented solutions

 

Integrated Marketing
Brand Consideration