Overview

To support their fast-growing sales team, Distil Networks needed to create a full-funnel approach at scale that could serve both strategic and tactical requirements. Bottom line: They needed to generate a continuous flow of qualified leads from a highly targeted set of companies.

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TargetROI makes our marketing prospecting programs more effective and has improved our overall lead quality.”

– Nicole Markisohn, Marketing Automation Manager, Distil Networks

Solution

Distil Networks invested in TechTarget’s integrated TargetROI™ solutions to achieve more targeted marketing at scale. Using rich purchase intent insights from TechTarget, Distil could focus their messaging and content more effectively for higher yields from prospecting and better conversions from nurture.

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Results


Higher levels of engagement across all marketing programs and campaigns

2x higher
clickthrough rates than industry benchmarks

Benefits

Beyond more marketing funnel throughput, with the insight available from TechTarget, Distil is able to better enable salespeople with support for more meaningful, higher-quality conversations.

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Distil Networks fuels their pipeline with Priority Engine.

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