Upcoming Events

EMEA Priority Engine User Group Roundtables

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    At each quarterly Priority Engine™ User Group Roundtable, 6-10 current and prospective EMEA clients share how they inform their marketing and sales enablement strategies by leveraging the purchase intent data found in TechTarget’s Priority Engine.

    Each discussion is approximately two hours. To attend our next Roundtable in London, contact IT Deal Alert™ Sales Director Colin Mitchell at cmitchell@techtarget.com.

    Read this blog for takeaways from previous Roundtable sessions.

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Recent Events

SiriusDecisions 2017 Technology Exchange

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    SDTechX was a three-day event outlining the full breadth of technology options available to marketing and sales professionals focusing on data-driven best practices, cutting-edge research and insights on emerging categories across the technology landscape. TechX2017 showed you which tools deliver the results your business actually needs.


Worldwide ROI Summit Sydney

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    The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing.

    This event featured industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

    This event showed how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with Sales and deliver channel success.


Worldwide ROI Summit Singapore

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    The only Southeast Asia event focused solely on B2B tech marketers making the transition to data-driven marketing.

    This event featured industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

    This event showed how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with Sales and deliver channel success.


Revolutionary ABM: Proven Strategies and Clear Next Steps

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    Recent research reveals that the most effective ABM approaches have one thing in common: an all-out obsession with customer experience. But how do you ensure you’re focused on the right audience to begin with? And how do you personalize customer experiences that drive more pipeline and long-term customer relationships?

    At this event geared exclusively for B2B tech marketers, we shared new research findings from Laura Ramos, Forrester’s VP and Principal Analyst and real-world insights from Andrew Briney, TechTarget’s SVP of Products, and Katie Bullard, DiscoverOrg’s Chief Growth Officer.


Webinar: How the Right Content & Delivery Strategies Double Demand Gen ROI

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    As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts. There’s clearly a better way.

    In this webinar, John Steinert, CMO of TechTarget and Zak Pines, VP of Marketing at Bedrock Data address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. They cover:

    • A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals
    • How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals

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Moneyball – More Effective ABM Using Advanced Account Insights

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    A winning marketing team does its research and crafts a compelling gameplan to maximize at-bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.

    In this presentation, TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security share how to develop & activate account insights to drive deep digital consideration and sales enablement.

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SiriusDecisions 2017 Summit Case Study

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    Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Learn how SimpliVity realized a 10:1 return on investment including a 700% increase in consideration and 30%+ pipeline influence by partnering with TechTarget. In this video, you’ll learn how SimpliVity achieved competitive success by:

    • Taking advantage of TechTarget’s Google search authority to put their brand front-and-center at the first step of the buyer’s journey – search
    • Ramping content marketing to educate and drive demand
    • Using TechTarget purchase intent data to market to the right people in the right accounts at the right time

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Worldwide ROI Summit London


Beyond Predictive – What You Can’t See Can Really Hurt

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    Predictive is useful for guiding where you should hunt. But there are exciting new data sources that are revolutionizing B2B marketing outcomes right now. If you’re not taking advantage of 3rd party data to augment what you collect on your own, you’re likely missing key opportunities to improve pipeline impact quickly. Of course, for driving the effectiveness of marketing and sales, not all data is created equal. It’s important to understand the options.

    In this recorded webinar, Kerry Cunningham, SiriusDecisions’ Senior Research Director, Demand Creation Strategies and John Steinert, TechTarget’s CMO, will share new research and practical examples from their clients on what you may be missing and which types, sources and uses of data will deliver better results.

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ABM Insights from the Front Lines

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    This presentation from TechTarget CMO John Steinert draws on TechTarget’s experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real life customer use cases.

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