Upcoming Events

Worldwide ROI Summit Singapore

October 17, 2017 M Hotel Singapore

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    The only Southeast Asia event focused solely on B2B tech marketers making the transition to data-driven marketing.

    This event will feature industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

    At this event, you’ll hear how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with sales and deliver channel success.

Register

ABM Evening Event

October 17, 2017
Vault 164, San Mateo, CA

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    Recent research reveals that the most effective ABM approaches have one thing in common: an all-out obsession with customer experience. But how do you ensure you’re focused on the right audience to begin with? And how do you personalize customer experiences that drive more pipeline and long-term customer relationships?

    At this event geared exclusively for B2B tech marketers, we’ll share new research findings from Laura Ramos, Forrester’s VP and Principal Analyst and real-world insights from Andrew Briney, TechTarget’s SVP of Products, and Katie Bullard, DiscoverOrg’s Chief Growth Officer.

    Come to listen, learn and network with marketing leaders from the Greater Bay area. Space is limited, so register today.

Register

Worldwide ROI Summit Sydney

October 25, 2017
Pullman Hotel Sydney Hyde Park, Sydney

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    The only Australian event focused solely on B2B tech marketers making the transition to data-driven marketing.

    This event will feature industry best practices, including input direct from your marketing peers, on how to effectively put new types of data in the middle of B2B tech marketing strategies.

    At this event, you’ll hear how today’s forward-thinking marketers are using data to drive pipeline, build new relationships with sales and deliver channel success.

Register

SiriusDecisions 2017 Technology Exchange

October 30 – November 1, 2017
Austin, TX

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    SDTechX is a three-day event outlining the full breadth of technology options available to marketing and sales professionals focusing on data-driven best practices, cutting-edge research and insights on emerging categories across the technology landscape. TechX2017 shows you which tools will deliver the results your business actually needs.

 

Recent Events

Moneyball – More Effective ABM Using Advanced Account Insights

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    A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.

    In this presentation, TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security share how to develop & activate account insights to drive deep digital consideration and sales enablement.

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SiriusDecisions 2017 Summit Case Study

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    Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge.Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge.Learn how SimpliVity realized a 10:1 return on investment including a 700% increase in consideration and 30%+ pipeline influence by partnering with TechTarget. In this video, you’ll learn how SimpliVity achieved competitive success by:

    • Taking advantage of TechTarget’s Google search authority to put their brand front-and-center at the first step of the buyer’s journey – search
    • Ramping content marketing to educate and drive demand
    • Using TechTarget purchase intent data to market to the right people in the right accounts at the right time

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Beyond Predictive – What You Can’t See Can Really Hurt

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    Predictive is useful for guiding where you should hunt. But there are exciting new data sources that are revolutionizing B2B marketing outcomes right now. If you’re not taking advantage of 3rd party data to augment what you collect on your own, you’re likely missing key opportunities to improve pipeline impact quickly. Of course, for driving the effectiveness of marketing and sales, not all data is created equal. It’s important to understand the options.

    In this recorded webinar, Kerry Cunningham, SiriusDecisions’ Senior Research Director, Demand Creation Strategies and John Steinert, TechTarget’s CMO, will share new research and practical examples from their clients on what you may be missing and which types, sources and uses of data will deliver better results.

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ABM Insights from the Front Lines

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    This presentation from TechTarget CMO John Steinert draws on TechTarget’s experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real life customer use cases.

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