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TechTarget IT Agenda

IT Agenda is TechTarget’s series of technology marketing resources, including; events, reports, and a monthly e-newsletter with original editorial. IT Agenda provides insight and perspective on the developments and dynamics that shape the ever-changing world of technology.

The IT Agenda is tuned to address the concerns and issues of most interest to IT vendors and marketers.

TechTarget IT Agenda Webcast

Best Practices for Landing Pages:
A Collaborative Presentation by TechTarget
and MarketingSherpa

Speakers:

Marilou Barsam, VP of Client Consulting, TechTarget

Anne Holland, Publisher, MarketingSherpa

Stefan Tornquist, Metrics Editor, MarketingSherpa

When:

On-demand 24x7

View this free Webcast now!

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About this Webcast

TechTarget's Marilou Barsam joins our special guests, MarketingSherpa's Anne Holland and Stefan Tornquist, to explain how you can improve your lead-gen results with landing page best practices. Based on TechTarget's proven record of creating successful landing pages, as well as MarketingSherpa's new "Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines," Marilou, Anne and Stefan will share specific examples and case studies on how to get more quality leads from:

White paper campaigns
Keyword-based campaigns
Online ads, TV and radio campaigns

Register today and submit a landing page to be considered for evaluation during the Webcast. You'll also get instant access to MarketingSherpa's just-released summary, "Landing Pages 101: What is a Landing Page, and Why Does it Matter?"

About the Presenters

Marilou Barsam, VP of Client Consulting, TechTarget

Marilou Barsam joined TechTarget in May 2000 to build a Client Consulting team charged with maximizing technology marketers' experience with TechTarget media. She has developed programs that emphasize integration and ROI, including TargetROI, a guaranteed lead generation program, and is an ongoing contributor to BtoB Magazine's "Ask the Expert" column.

Anne Holland, Publisher, MarketingSherpa, Inc.

A 20-year publishing industry veteran, Holland previously served as the Head of Marketing for Phillips Business Media, a $100 million publishing company. She helped launch one of the world's first profitable subscription sites in 1995, and the trade publications Interactive Marketing News in 1994 and MIN's New Media in 1995.

Stefan Tornquist, Metrics Editor, MarketingSherpa, Inc.

As Metrics Editor, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Email Marketing Metrics Guide, Search Marketing Metrics Guide and IT Marketing Metrics Guide among other reports.

View this free Webcast now!