Download the full report and presentation
Does search behavior of IT buyers change based on their stage in the
buying cycle? Are there specific kinds of keywords they use? How can you take
advantage of buyers' online behavior to improve your marketing and sales performance?
Get answers to these questions and more by attending this invitation-only event.
TechTarget and Google partnered to research the search behaviors
and online interests of business technology buyers, including the
relationship between brand and search activity. Based on a global
sample of 2,200 respondents, this research will also help you understand
the important similarities and differences in online and search behavior
among business technology purchase influencers and how that could
impact your branding and lead generation initiatives in North American,
Europe and Asia. By attending, you'll get a full report of the results
and an opportunity to discuss the findings directly with the research
analysts.
Join these Speakers at Google’s Offices Across the Country on The Research Roadshow.
At each stop, we'll share insights from the research and discuss
the implications for your online strategies. Areas covered include:
- Search terms used at the various stages of the IT buying process
- Relationship between search and branding
- Buyer attitudes toward lead generation efforts
- Buyer utilization of new media, like mobile, video and RSS feeds
- Preferred information sources of IT pros
- Future trends in search
Some findings may change the way IT marketers use media and content
to connect with buyers. So along with the research, we'll share a
few best practices and case studies illustrating how IT marketers
have implemented programs successfully to improve their marketing
and sales performance.
After the formal presentation, stay a while to network with your
peers or talk further with the speakers. You might pick up some useful
insights that help your marketing campaigns next week or your strategies
next year.
Sample data
- 43% acknowledge to reading search advertising
- 67% click the links of unfamiliar advertisers
- 2,200+ respondents
- 80% technical job titles
- 20% business job titles
- 100% decision makers
Speaker Bios
Mark
Martel
Industry Marketing Manager, Technology Markets
Google
As the Industry Marketing Manager associated with Google's solutions for
technology marketers, Mark Martel leads Google’s research, strategy
and execution in North American markets. Mark has worked in the business
technology sector for ten years in a variety of roles spanning product
marketing, field marketing, product management, sales, market research,
and marketing strategy. Prior to joining Google, Mark worked for Microsoft,
META Group, and a startup maker of niche business software. Mark holds
an M.B.A. from the Haas School of Business at UC Berkeley, and a BA in
Economics from Stanford University. He has been a featured speaker and
panelist at industry events including ad:Tech, Baptie Marketing Focus North
America, and MarketingProfs BtoB Marketing Virtual Conference.
Marilou Barsam
SVP, Client Consulting & Corporate Marketing
TechTarget
Marilou Barsam, with more than 25 years experience, has built TechTarget’s
Client Consulting team to monitor and maximize our advertisers’ experience
with TechTarget media. She and her team of advertising agency veterans and
consultants serve as a seamless extension of our clients’ marketing
departments by providing expertise on campaign strategy, media selection and
results analysis. At TechTarget, she develops programs that emphasize
integration and return on investment.
Marilou has contributed to BtoB magazine’s online “Ask the Expert” column,
as well as many other online publications. Recently she was chosen from
among leading senior level marketers to contribute a chapter to “Inside the
Minds”, a series of books published by Aspatore Books on C-level
business/marketing intelligence.
Marilou is a graduate of the University of Massachusetts, Amherst and
received her M.B.A. focused on Technology Marketing from Bentley College.
Jeff Ramminger
SVP, Product Management
TechTarget
Jeff brings 26 years of business and technology experience to his role at TechTarget. His responsibilities include product performance and monitoring for content syndication and lead generation programs, as well as the creation and execution of traffic and search strategies across all TechTarget online properties.
Before joining TechTarget, Jeff was the Executive Vice President of Products, Technology, & Marketing at KnowledgeStorm, Inc, a technology industry directory and lead generation company. During his tenure at KnowledgeStorm, Jeff led the strategic design, development, and launch of new impression, click, lead, and data offerings for the B2B technology community. Jeff’s teams managed and supported KnowledgeStorm's partnerships with over 50 premier brands including CMP, IDG, Forbes, the Wall Street Journal, Google, and IBM.
Jeff is a past Chairman of the Search Engine Marketing Professionals B2B Sub-committee and is a frequent presenter at Search Engine Strategies, Software Business, and other industry conferences, and also a member of the Atlanta Interactive Marketing Association and Technology Association of Georgia.
Jeff is an honors graduate of the Georgia Institute of Technology with a Bachelor's Degree in Electrical Engineering.
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