Next generation tools for the intelligence driven marketer

Providing high definition marketing intelligence to drive strategic decisions

Activity Intelligence provides high definition leads TechTarget warehouse of individual activities

TechTarget's in-depth content fuels Activity Intelligence to help you pinpoint the right buyer at the right time.

Historically, marketers’ use of data has been focused on program measurement and justification, largely in response to pressures to demonstrate impact on the pipeline and campaign ROI. Many marketers have taken steps to move from a one-dimensional view of data, to a more proactive and real-time intelligence focus, using marketing intelligence to make strategic decisions related to campaign performance, media mix optimization, and content strategy. But the opportunity to effectively use marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement has not been available until now. Only TechTarget’s innovative Activity Intelligence™ platform can provide intelligence driven marketers the tools they need to drive real revenue for their brands.    

Activity Intelligence is a comprehensive platform that offers a dynamic real-time view of technology professionals' buying process and specific online interactions allowing marketers to strategically identify the right audience and the best opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth profile of editorial, vendor, and peer-to-peer interactions is created for each user, providing specific insight to anticipate their needs and target them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services aimed at helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on branding and demand generation efforts.

Activity Intelligence provides unmatched insight into buyer interests


In this video, TechTarget VP of Product Innovation & Architecture, Justin Hoskins, discusses how TechTarget's world-class Activity Intelligence platform gives technology marketers an entirely different perspective on lead generation and powers a number of intelligent solutions to empower marketing and sales.

Activity Intelligence Dashboard

Empowering marketers to enable sales teams to be more productive

Activity intelligence dashboard enables salesActivity Intelligence dashboard is an industry-changing set of new reporting tools that gives marketing and sales professionals a whole new level of visibility into the buying activity of their leads and marketing campaigns.

While typical lead reports available today are presented merely as basic lists of static data in a spreadsheet, the Activity Intelligence dashboard provides a comprehensive view of each lead, as well as the account associated with that lead by offering three innovative features which enable sales teams to have more meaningful follow-up conversations with their prospects to drive more revenue:

Contact Intelligence™

Activity Intelligence Dashboard: Contact Intellignece

Detailed information regarding the activities taken and content a contact has engaged over the course of a marketing campaign, creating a robust profile of each contact for marketing and sales.

Account Intelligence™

Revolutionary demand generation enhancement giving sales access to detailed view of activity across an entire account. This view aligns opportunity information with the way sales teams already think and work.

Enhanced Contact Profiles™

Activity Intlligence Dashboard: Enhanced Contact Profile

Provides third-party improvements and validation of contact information, increasing the potential for sales representatives to connect with prospects in meaningful follow-up discussions.

What your peers are saying about Activity Intelligence

“We found TechTarget’s Activity Intelligence Dashboard to be easy to implement and delivered immediate value to our inside sales team. Having the ability to see and understand a broader view of how leads and their organizations access TechTarget based resources allows our sales team to effectively focus their prospecting efforts. While we have been using the Activity Intelligence Dashboard for only a short time, we have seen an increase in our ability to successfully contact leads and engage them in productive prospecting conversations.”

– Gary E. Damiano, VP Field Marketing, Composite Software

“The TechTarget Activity Intelligence dashboard created momentum with actionable data that our sales and marketing team was immediately able to leverage. One of our main criteria to work with TechTarget and to adopt the dashboard was its capability of linking marketing to revenue. We are confident that the leads that come out of dashboard will help significantly with our pipeline.”

– Tim Hillison, VP of Global Marketing for NTRglobal

“I have over 3 years of teleprospecting experience, and have worked with close to 20 different companies with various types of campaigns. This campaign provides the most visibility I’ve seen in terms of intelligence prior to dialing.”

– Alexia Shields, Security Business Unit, CA Technologies

Nurture & Qualify™

Advanced visibility and notification to detect emerging projects and accelerate engagement with prospects and accounts

Activity intelligence detects emerging projectsalesLaunched in 2012, Nurture & Qualify is a set of nurturing and notification tools that give marketing and sales professionals the ability to create deeper engagement with individual prospects, broaden their engagement with accounts, and receive timely email alerts when a prospect shows a notable spike in activity.

According to the recent research study A Profile of TechTarget's Hyper-Active Researchers, active researchers are more likely to have active projects. Nurture & Qualify gives you advanced insight to reach and engage active prospects at the right time by providing the following revolutionary sales and marketing tools:


Contact and Account Intelligence™

Contact and Account Inelligence Widgets

Identifying active prospects starts with increased visibility into their research and buying activities. Innovative visibility tools provided by the Activity Intelligence dashboard allow sales and marketing to better identify and monitor active prospects and their entire buying teams.


Prospect-Initiated Nurturing

Activity Intelligene Prospect-Initiated Nurturing using Engage ad unit

Accelerates engagement and helps build stronger mindshare with active prospects by providing them with additional opportunities to engage with your brand and content. Included in Nurture & Qualify, TechTarget's Demand Engage™ is a dynamic unit presented within vendor content including additional campaign content assets to provide that prospect with the ability to further engage.


Account Re-Targeting

Activity Intelligence Account Re-Targeting

TechTarget's comprehensive account activity intelligence enables you to expand outreach to prospects beyond your own marketing ecosystem to turn undiscovered contacts into known prospects. Emails targeted to known prospects as well as relevant undiscovered contacts on the buying team help you effectively penetrate accounts and create deeper engagement with entire buying teams.


Nurture & Qualify™ Watchlist

Activity Intelligence Watchlist Widget

Through the Nurture & Qualify™ Watchlist, marketers and sales organizations have ongoing views of their leads’ activity, with continual updates to their prospects’ content interests and evolving activities to prioritize follow-up.


Proactive Email Alerts

Activity Intelligence Email Alert

Proactive email alerts provide trigger to follow-up on emerging projects within active accounts. These alerts are designed to notify sales of important spikes in activity and provide them with the following 7 Reasons to Engage prospects as projects emerge:

  • New Contact - When a new contact is discovered at an account
  • Repeat Engagement - Every time a secondary lead is dropped from an existing contact
  • Critical Mass - When a contact hits 3 touches inside the client’s campaign
  • Account Penetration - When an account has 3 unique, discovered contacts
  • Competitive Situation - When contacts at an account have viewed content from 3 IT vendors
  • Activity Spike - When an account has significant competitive, social, or editorial activity
  • Decision Making - When an account downloads decision stage content from any source

Engagement Dashboard

Activity Intelligence Egagement Dashboard Widget

Exclusive tool for marketers provides a one-stop view of how prospects and accounts are engaging with your campaign including, Most Engaged Contacts, rolled-up Reasons to Engage, and Campaign Engagements.

Nurture & Qualify overview

Continuous innovation to keep marketers ahead of the curve

We are always innovating and improving the Activity Intelligence platform and the value of your prospects and marketing campaigns increases with each new enhancement to Activity Intelligence.

Activity Intelligence Timeline

Resources for marketers

ORSYP

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ORSYP Case Study
Learn how ORYSYP gained deeper insight into their sales leads to create fresh opportunities for their sales force.

Resource

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NTRglobal Case Study
Learn how NTRglobal almost tripled their sales conversation rates with Activity Intelligence dashboard.

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Composite Software Case Study
Learn how Composite Software captured high quality leads with Activity Intelligence.

Resource

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A Profile of TechTarget's Hyper-active IT Researchers
Media consumption habits of our top 30% most active users

See all resources for marketers