An Intelligent Content Strategy for Enterprise Technology Marketers

Speakers:
Michael Gale, CEO, Strategic Oxygen
Marilou Barsam, SVP Client and Corporate Marketing, TechTarget

Video Abstract
Enterprise technology professionals require substantial amounts of information to learn about the available technology solutions, understand the technical capabilities, and evaluate which will best solve their organization’s technology challenges.

This content strategy video discussion is designed to educate technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. The data within this video is based on insights gained from the Strategic Oxygen Information Network Engram® tool, and continuous research available in the TechTarget media consumption reports along with their analysis of thousands of active campaigns.

About TechTarget
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

About Strategic Oxygen
Marketing or Science – Both. Today's top brands know that the application of science to the art of marketing will radically improve performance. And the experience of over 1,500 users of Strategic Oxygen's INE® tool proves that marketing problems are best solved when marketers have access to powerful "what if" tools in real time. Strategic Oxygen's INE® tool is built solely on the feedback and opinions of over 35,000 technology customers and prospects from every market around the globe, including the Americas, BRIC, EMEA, and APAC.