Marketing Best Practices

Video Sponsorship Best Practices

• Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
• Keep your goal and audience in mind when deciding on length – learn some general time guidelines.

Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]

Virtual Event Sponsorship Best Practices

• Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
• Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.

Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]

Search Engine Optimization Best Practices

• The title must get noticed by search engines – learn the tricks to make sure it will.
• Abstracts need to draw your audience’s attention – discover how to guarantee they do.

Learn more: Download TechTarget Client Services’ "Search Engine Optimization Best Practices" [PDF Document]

White Paper Sponsorships Best Practices

• Your white paper should be focused on one key issue – discover how to choose this topic.
• The title must be appealing to IT professionals – learn how to reach the person making the buying decisions.
• Your white paper must discuss how your product can fix any problem the reader might have – find out why this is important.
• Use an outline when writing your white paper – learn how an outline will help.

Learn More: Download TechTarget Client Services’ "White Paper Sponsorship Best Practices" [PDF Document]

Webcast Best Practices

• Tailor your webcast to your target audience – learn how to attract the right audience.
• Avoiding turning your webcast into a sales pitch – find out what phrases NOT to use.
• Promote your webcast through your website – discover how this promotion will help.
• Align your title with your abstract – learn why writing a successful abstract is important.

Learn More: Download TechTarget Client Services’ "Webcast Best Practices" [PDF Document]

White Paper and Webcast Marketing Best Practices

• The title should communicate a benefit or problem that relates to the audience – learn more about writing an engaging title.
• The opening paragraph must quickly establish a connection with the reader – discover how to connect.
• View a glossary of strong verbs and adjectives for your marketing copy.

Learn More: Download TechTarget Client Services’ "White Paper and Webcast Marketing Best Practices" [PDF Document]

Podcast Best Practices

• Content is the top factor in podcast success – learn about key points and content strategy.
• Presentation type and format are important in engaging your listeners – find out more.
• The correct speaker selection can either make or break your podcast – figure out who is the right type of speaker for your podcast.

Learn More: Download TechTarget Client Services’ "Podcast Best Practices" [PDF Document]

E-Newsletter Sponsorship Best Practices

• Generate traction for a key initiative – discover how an email campaign can help.
• Target your specific market segment – learn how to choose an appropriate offer.

Learn More: Download TechTarget Client Services’ "E-Newsletter Sponsorship Best Practices" [PDF Document]

Banner Best Practices

• Generate traffic for a white paper offer through your banner ad – find out why.
• Gain exposure and credibility by aligning your brand with relevant editorial content – learn how.
• Include a call to action within your banner ad – discover the best way to use this.

Learn More: Download TechTarget Client Services’ "Banner Best Practices" [PDF Document]

Resource Center Best Practices

• The title is the first impression a member will have of your microsite – learn how to draw them in.
• Highlight your strongest pieces in the premier placement opportunities – discover how to choose the correct piece.
• Use strong visuals to own the page – find out what types of visuals to use.

Learn More: Download TechTarget Client Services’ "Resource Center Best Practices" [PDF Document]

TechTarget List Rental: Best Practices for Success

• The subject line must get your readers past the preview pane – discover the techniques.
• Offers should be targeted to attract the most profitable responses – find out how.
• Decision makers aren’t always who you think – learn how to maximize your relevancy.

Learn More: Download TechTarget Client Services’ "TechTarget List Rentals: Best Practices for Success" [PDF Document]

Landing Page Best Practices

• Design your landing page to achieve your main goal – learn what your main goal should be.
• Make your landing page user-friendly – discover the best ways to do this.

Learn More: Download TechTarget Client Services’ "Landing Page Best Practices" [PDF Document]

Best Practices for Following Up with TechTarget Leads

• Segment your audience and tailor messaging to each segment – learn how.
• Re-message to leads immediately, regardless of point in process - find out why.
• Webcast leads are considered to be leads that are further along in the buying cycle – discover how to reach these leads.

Learn More: Download TechTarget Client Services’ "Best Practices for Following Up with TechTarget Leads" [PDF Document]

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