TechTarget Client Services Mission

To add value to our customers’ experience by evaluating the results of their sponsorships or marketing activities and finding ways to maximize their TechTarget investments.

ROI Consultants are advertising agency veterans and former consultants who leverage their understanding of TechTarget's targeted media and knowledge of our member base to maximize results for IT marketers.

In May 2004, the industry recognized our unique commitment to helping TechTarget customers achieve the best ROI on their advertising investment by awarding us with a 2004 American Business Award SM—a Stevie™—for Best Customer Service Team.

Marilou Barsam, Senior Vice President, Client Services & Corporate Marketing

Marilou Barsam, with more than 25 years experience, has built TechTarget’s Client Services team to monitor and maximize our advertisers’ experience with TechTarget media. Barsam and her team of advertising agency veterans and consultants act as a seamless extension of our clients’ marketing departments by providing expertise on campaign strategy, media selection and results analysis. At TechTarget, Barsam develops programs that emphasize integration and return on investment. In 2001, Barsam rolled out TargetROI™, a guaranteed lead generation program for IT marketers.

Barsam has contributed to BtoB magazine’s online “Ask the Expert” column, as well as many other online publications. Recently she was chosen amongst leading senior level marketers to contribute a chapter to “Inside the Minds”, a series of books published by Aspatore Books on c-level business/marketing intelligence.

At TechTarget Barsam hosts an ongoing series of Webcasts about best practices for effective online marketing programs and a blog on online marketing strategies entitled, “My Educated Guess: Marketing Answers for IT.”

Prior to joining TechTarget, Barsam held numerous marketing/advertising positions including 10 years at McCann Erikson where she integrated account management practices between technology agency Weber PR and McCann.

Barsam is a graduate of the University of Massachusetts, Amherst and received her M.B.A. focused on Technology Marketing from Bentley College.

Garrett Mann, Vice President, ROI Consulting, East Coast

Garrett has more than ten years of experience in advertising and marketing and has been with TechTarget since 2003. In prior position of Director of Client Consulting, he managed a team of nine interactive marketing experts servicing a wide range of clients across multiple market segments. He is also a primary contributor to My Educated Guess, Client Consulting’s blog on ROI and IT marketing. During his tenure, he has established himself as a strong advocate and strategic asset for clients and has been instrumental in growing business for the company. Prior to joining TechTarget, Garrett was in media and marketing management with three prominent Boston advertising agencies.

Melissa Marron Murtagh, Vice President, ROI Consulting, West Coast

Melissa joined TechTarget in 2001. Through her tenure in Client Consulting, Melissa has managed hundreds of lead generation and branding campaigns for more than 30 technology clients; including Microsoft, HP, Oracle, Network Appliance and Hitachi. In addition to managing the Client Consulting team on the west coast, Melissa is responsible for creating in-depth, consultative presentations for our clients that highlight strategies to maintain, improve and grow their brand strategy and pipeline. Additionally, Melissa is a co-author of Client Consulting's blog, www.MyEducatedGuess.com.

Melissa's previous experience includes event and product marketing at SUN Microsystems and as a marketing consultant for several non-profit organizations. She has an M.B.A. from Boston College.