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TechTarget Client Services

TechTarget Team of Campaign Managers and ROI Consultants Provide Clients with Strategic Support

TechTarget's Client Services department focuses on providing value-added services to our advertisers. Two distinct teams are dedicated to monitoring performance of your campaigns.

Campaign Managers are your single point of contact for coordinating conference calls, delivering materials, and receiving reports. Their roles include:

  • Managing your deliverables,
  • Deliver bi-weekly updates on campaign success,
  • Managing any program changes.

ROI Consultants ensure that you get maximum ROI from your media investment. Based on your marketing objectives, they provide you with strategic guidance from campaign start to completion. They will:

  • Develop media recommendation for online and integrated programs,
  • Generate a lead guarantee on ROI programs and manage against it,
  • Track responses and report on progress against your stated goals,
  • Help you report on the campaign and prove ROI to your organization.

Client Services at TechTarget is dedicated to making your customer experience a rewarding one.

 

Campaign Management Performance Optimization ROI Consulting Customized Media

Services include:




  • Dedicated TechTarget point of contact
  • Manage client deliverables
  • Set up campaign elements
  • Provide performance
    data points
  • Traffic to meet schedules

Services from
Campaign Management plus:


  • Product Performance Associates provide market expertise
  • Provide copywriting expertise
  • Leverage relevant additional marketing opportunities
  • Performance Optimizer assesses program’s ROI
  • Tracks and evaluates lead performance

All Services from
Campaign Management and Performance Optimization plus:

  • On-call strategic ROI consulting manager assigned
  • Share integrated best practices
  • Program review with analysis, feedback and recommendations
  • Proactive management and analysis throughout entire campaign
  • Turnkey lead guarantee programs

All Services from
Campaign Management, Performance Optimization and Client Consulting plus:

  • Develop customized market specific solutions: custom content creation, market research, custom events

Ad Campaigns

  • Podcasts
  • Webcasts
  • White Papers
  • Banners
  • E-newsletters
  • List Rentals
  • Programs
  • Content-level Targeting

Lead Generation Products and Programs

  • Podcasts
  • Webcasts
  • White Papers

  • ReachROI Programs
  • TargetROI Programs

Managed Programs

  • Integrated Media Programs
  • TargetROI Programs
  • ReachROI Programs
  • Resource Center Programs
  • Top 30 Accounts

Custom Programs

  • Integrated Media Programs
  • ContextualROI Programs
  • Custom Online Programs
  • Content-level Targeting

 

More information is available by visiting the following Client Consulting pages within this Web site:

 

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