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TechTarget International Media Bring the Greatest ROI to Global IT Marketers
TechTarget's Global Footprint
Since half of all IT spending is done outside of the U.S., utilize TechTarget's global network to tap into the regions technology providers care most about. Through the strength of our worldwide database and our strategic partnerships, we bring to each key market the qualities that distinguish TechTarget: editorial excellence and a strong focus on advertising ROI.
TechTarget's network reaches substantial audiences around the world providing advertisers the ability to leverage their activities with TechTarget to hone in on the geographies that matter most to them.
In addition, TechTarget has partnered with publishing houses in key markets
to localize its coveted technology content and ROI-based advertising programs
to reach even more IT decision makers. This gives advertisers a seamless way
to extend their TechTarget activities and maximize ROI.
TechTarget's Audience Reaches Around the Globe
Tapping into the TechTarget Partner Network
Prominent Partnerships Enable Key Market Penetration
TechTarget's international publishing partners provide the local market
knowledge necessary to reach IT professionals with relevant content in each country.
Our unique business model of highly-targeted media aimed at specific technology
markets is extended into dozens of countries around the world. These geo-specific
media vehicles are expanding global opportunities for technology marketers as
they leverage their TechTarget activities to more efficiently penetrate key geographic
regions.
To learn more about our international publishing partners, contact Jon Panker, vice president of international, at jpanker@techtarget.com.
International Media Partners
AFRICA
South Africa
Veteran B2B publisher IHS South Africa has made TechTarget media part of its
award-winning portfolio. It has launched three TechTarget websites featuring
in-depth articles, news, tips and whitepapers specifically geared for South African
IT professionals.
ASIA PACIFIC
Australia and New Zealand
This portfolio of websites is Australia and New Zealand's first comprehensive
online media for highly targeted news, editorial features, expert advice and
whitepapers for the IT industry. In addition to content supplied by TechTarget,
Westwick-Farrow, one of the leading technology publishers in Australia, adds
local news, whitepapers, and information about developments in the IT industry
Down Under.
China
TechTarget.com.cn is
the Chinese-language version of TechTarget media, a network of highly targeted
technology-specific Web sites. These sites provide Chinese enterprise IT professionals
with immediate access to TechTarget content, which includes original news and
features, expert advice, whitepapers, and other high quality unbiased technology
resources.
Hong Kong and Macau
Through our partnership with Questex Asia Ltd., we've launched a site designed
to help small and midsized businesses run their IT operations more effectively.
The site is published in traditional Chinese, and features a wide range of news,
case studies, and technical advice alongside valuable vendor content like white
papers.
Japan
TechTarget.ITMedia.co.jp was
developed in partnership with ITmedia, Inc., a Softbank Group company and Japan's
number one online IT media company. The website provides original news and features,
expert advice, whitepapers and highly targeted e-newsletters to Japanese IT professionals
and executives. Specific coverage areas include IT strategy, security, storage,
data center, networking, enterprise applications and development.
Singapore, Malaysia, Thailand, Cambodia, Laos, Myanmar, the Philippines, Brunei Darussalam and Indonesia
Questex Asia Ltd. has brought the TechTarget model to ASEAN with the launch of
several websites. The sites combine TechTarget's award-winning content
with local technical features and news produced by Questex's well-respected
editorial team. Modeled after TechTarget's proven online and integrated
media programs, Questex also offers ROI-based advertising programs on each of
its websites.
EUROPE
Bulgaria
Information Security Bulgaria magazine
Storage Bulgaria magazine (annual supplement)
Information Security Bulgaria and Storage Bulgaria are published
by Saga Technology, the company
that also produces the IT Forum newspaper, the number one source of enterprise
IT news for Bulgarian IT professionals. These Bulgarian-language magazines give
enterprise IT professionals in Eastern Europe the latest information on storage
and info security trends, products and strategies.
- Circulation: 20,000
- Frequency: Quarterly
France
In partnership with award-winning publisher Groupe Tests, TechTarget has
launched French editions of three of its most popular websites. The sites include
technical tips, expert advice and feature stories geared for IT professionals
in France.
Germany, Austria, Switzerland, Poland, Czech Republic, Hungary, Russia
Vogel IT Media, the leading German IT publisher and a wholly-owned subsidiary
of Vogel Business Media, has
launched German language editions of several TechTarget websites. The targeted
media provide practical, highly relevant information in the form of whitepapers,
industry analysis, market studies and product information to help corporate IT
professionals make purchasing decisions, develop the best technological solutions
for their current environments and manage future IT challenges.
Italy
TechTarget.it is the Italian
branch of our IT media network. It was developed in partnership with II Sole
24 ORE, the publisher of Italy's leading financial newspaper, several IT
magazines, and the top IT news website, 01net. TechTarget Italy provides original
news and features, expert advice, and other information that Italy's IT
professionals need to conduct pre-purchase research, develop their technical
expertise, and address IT challenges in the enterprise.
Netherlands, Belgium and Luxembourg
TechTarget has brought its highly successful online learning programs to the
Benelux region by partnering with Marqit, a leading IT media company in the Netherlands.
Marqit's websites feature many of our popular online learning programs
including our Security School series of webcasts, technical articles and local
content to help IT decision-makers in Benelux maximize their investment in information
security products.
Spain
The Spanish-language versions of TechTarget media come from our partnership
with IT MEDIAEspaña, a top IT publisher in Spain. Together, we operate
TechTarget websites featuring original news, technical tips, expert advice, and
highly targeted e-newsletters for IT professionals and executives in Spain.
- ITcio.es – essential news, advice and information for CIOs
- ITmobility.es – essential news, advice and information for mobile/wireless professionals
- ITpyme.es – essential news, advice and information for IT professionals at small and midsized businesses
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TechTarget.es
TechTarget International Contact Information
For more information on media opportunities, contact:
Courtney Kay
Director, International Media
ckay@techtarget.com
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