| Opportunities in the Application Development Market
Market-leading resources for Application Developers
Enterprise application development is comprised of complex technologies, varying programming languages, unique developer communities and rapidly changing business needs. TechTarget’s Application Development Media Group meets the information needs of architects, application development managers, software testers and developers with a portfolio of 6 web sites and events covering both server side and client side technologies. Our web sites have more than 1.2 million registered members and provide comprehensive coverage of SOA, Ajax, software development tools and open source solutions for application development pros working in Java as well as .NET.
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Find out more about reaching Application Development professionals
Mike Nadeau
Director of Sales
TechTarget Application Development Media
Business Phone: 781-657-1787
E-mail: mnadeau@techtarget.com
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchSoftwareQuality.com
SearchSoftwareQuality.com is the online community devoted to helping enterprise IT develop, deploy and maintain quality software. The site educates Application Development management and team members, Test/QA managers, Software Project Managers, and Business Analysts on the key activities, processes and tools needed to produce high quality software on time, to specification, within budget and in alignment with the needs of the business.
SearchSOA.com
The mission of SearchSOA.com is to educate architects, IT and application development managers, software project managers, senior IT executives and business analysts on the key happenings in this rapidly changing space and to provide them with valuable insight on how to successfully plan, implement and manage an SOA strategy.
TheServerSide.com
TheServerSide.com is home to the largest and most active independent enterprise Java community on the Internet. TheServerSide.com is an online community for enterprise Java architects and developers, providing daily news, tech talk interviews with key industry figures, design patterns, discussion forums, satire, tutorials, and more. User generated comments drive discussion on the developments and innovations impacting the platform.
TheServerSide.NET
TheServerSide.NET is an online community where enterprise .NET senior developers, project team leaders and architects come for news, technical articles and expert advice on topics including .NET and Java interoperability, C#, design patterns, SaaS and architectural strategies. TheServerSide.NET is designed to stimulate feedback from the community with individual site posts to news, articles and blogs.
SearchWinDevelopment.com
SearchWinDevelopment.com is a unique online resource for developers, architects and development managers tasked with building and maintaining enterprise applications using Visual Basic, C# and the Microsoft .NET platform. Addressing all aspects of the .NET development lifecycle, including design/architecture, coding, testing and deployment, SearchWinDevelopment.com also addresses qualitative issues such as .NET application performance management and security.
Ajaxian.com
Ajaxian.com is home to the largest community of developers and designers exploring the bounds of a richer web experience made possible with applications developed using ajax. Ajaxian.com editorial covers working with Javascript, the major server side and client side frameworks and toolkits, browser plug-ins, programming techniques, design and more. Pioneers, practitioners and those just getting started with ajax are key contributors to site content via posts in response to news, articles, and application and code examples.
TheServerSide Java Symposium and The Ajax Experience
TheServerSide Java Symposium is the Java community's most focused and respected technical conference, known uniquely as the yearly event in which all the key contributors in the enterprise Java space meet and the most important new development innovations are presented. Focused on server-side enterprise Java technologies and development practices, TheServerSide Java Symposium is differentiated by an all star lineup of speakers chosen for their contributions to the enterprise Java development community, as well as an extremely technical and advanced selection of technical sessions and case studies which are not offered at less specialized or more commercial shows.
Visit TheServerSide Java Symposium Web Site for Sponsorship Information.
Ajax is revolutionizing the way developers and designers approach application development and The Ajax Experience is the gathering place for the minds behind the innovations made possible with ajax. Attendees of The Ajax Experience come to learn how to make the best use of ajax related technologies, share best practices, and gain insights on the now and future of ajax based on the latest research.
Visit The Ajax Experience Web Site for Sponsorship Information.
TechTalks: Video Q&A sessions
TechTalks are interactive sessions and expert interviews presented in a dynamic video format. Popular and eagerly anticipated by our community members, there are two varieties of TechTalks: Expert and Vendor. Expert TechTalks are presented as moderated Q&A sessions with industry luminaries, and are a powerful branding tool for advertisers trying to establish themselves or reinforce their leadership position in distinct market segments. Vendor Tech Talks allow you to customize content and highlight your company's position and product offerings in the marketplace through an engaging video format, produced and promoted entirely through TechTarget.
Custom Sponsorship Opportunities
TechTarget’s Application Development Media group offers several custom sponsorship opportunities. Each is designed to bring your marketing message in close alignment with our community, and all programs are tailored to meet your specific marketing objectives.
Among the most compelling custom sponsorship opportunities are Info Centers. These half-page “micro-sites” allow you to place ad units, text links and resources on topically relevant pages. Close contextual alignment yields higher response rates and more interactive, engaged sales leads.
Downloads
Software Download Programs are designed to help marketers identify qualified “downstream” leads from professionals who are actively engaged in the product evaluation and purchase process. Downloading trial software is often a critical and required part of the decision making process, and these programs will ensure you make the short list by providing you broad reach and targeted promotion to the entire Application Development audience.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption – members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those wishing to listen in right away. TechTarget offers Expert Podcast sponsorships, where advertisers can align themselves with informative sessions centered around the most important topics in the application development community. Vendor Podcasts programs are also available, enabling you to determine the topic, feature your own expert speakers and drive a targeted audience of IT Pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
White Paper Sponsorship Program
With the largest online community of enterprise developers and architects, TechTarget's Application Development white paper programs allow you to target our audience as they’re in research-to-buy mode. White paper programs are designed to help marketers generate qualified leads, identify tier A prospects and convert leads to sales. Each white paper campaign includes both promotion to the application development community, as well as syndication in our Partner Network of enterprise IT and business-focused sites.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of Application Development Web sites. Webcasts bring moderated informational sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to placement in our Research Library and syndication across our Partner Network.
E-Newsletters
TechTarget’s application development-focused e-Newsletters keep senior developers, architects, designers and IT managers on top of their game by keeping them up-to-date on the news, tips and skills they need to stay competitive. The Application Development Media Group publishes industry news, developer tips, success strategies and case study e-Newsletters. E-Newsletter sponsorships offer an unparalleled way of getting in front of the application development community by aligning your message with relevant, timely editorial content.
TechTarget offers controlled circulation e-Newsletter sponsorships, where ads are targeted only to subscribers in the US and Canada with valid titles. Additional geo-targeted ad placements and worldwide circulation sponsorships are also available.
Email, Postal and Telephone List Rentals
Email, postal and telephone list rentals give you the opportunity to regularly influence the strategic analysis, brand preference and purchase preference among members of the application development community. Our lists deliver strong results, routinely outperforming industry standards.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
All-in-One Guides
Offered exclusively at TechTarget, “All-in-One Guides” are guided learning centers that help IT decision makers understand a specific industry challenge. These unique Guides explain how best to leverage people, process and products to overcome these challenges. An All-in-One Guide doesn’t inundate readers with unnecessary material—instead, it is a hand-picked compendium of our search site’s most useful and comprehensive content on a single topic. It leads IT professionals from one information resource to the next in a logical progression, helping them to first understand the challenges associated with a specific IT issue and then investigate its landscape of solutions. Each Guide features focused topical content delivered in a variety of formats that can include technical articles and tips, expert Webcasts, reviews and technical bakeoffs. Readers will be able to easily navigate from one chapter to another. After using one of our All-in-One Guides, readers have a foundation of knowledge to understand a specific IT problem and the technology and product options designed to address it.
E-Books
TechTarget’s eBooks are online learning centers that help enterprise IT decision makers drill down into multiple facets of an essential or emerging topic—from understanding the challenge to picking a solution to implementing a technology to ongoing maintenance. TechTarget e-Books help single or multiple vendors drive awareness and capture leads by aligning their brand and product offerings alongside timely, high-demand, original TechTarget content. eBook sponsors have the exclusive opportunity to place multiple print ads or interactive (Podcast, Video) advertisements prominently throughout the eBook, providing great content alignment and branding. Additionally, the sponsor will receive the contact information from every IT pro that downloads the eBook.
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