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Opportunities in the CIO/IT Strategy Markets
The Most Qualified Senior IT Management Audiences
The biggest strategic priority for IT executives is ensuring their IT organizations understand their companies' business goals in order to deploy IT systems, personnel and processes that will drive business success. CIO/IT Strategy Media focuses on their need to align IT and business with media that are specific to the unique needs of IT executives in midmarket and large enterprises.
CIO/IT Strategy Media gives advertisers direct access to senior IT decision makers in all phases of their strategic analysis and in forums that are relevant to their unique concerns. Rather than focusing on one particular technology segment, CIO/IT Strategy Media properties address the strategic information needs of IT executives responsible for a broad spectrum of IT, and deliver the information they need to make decisions about selecting information technologies, products and vendors.
CIO/IT Strategy Media has built a community of the most qualified senior IT decision makers across all company sizes:
- SearchCIO.com provides daily analysis of the IT industry from a strategic management perspective, along with IT product and vendor information, for CIOs and senior IT executives in large enterprises.
- SearchCIO-Midmarket.com provides news, expert advice and midmarket-specific technology resources and product information for IT leaders and decision makers at fast-growing midsized enterprises.
- SearchCompliance.com is an online resource for IT professionals seeking cost-saving strategies and up-to-date information on how to create a manageable compliance infrastructure and stay ahead of increasingly rigorous regulation, audits and assessments.
CIO/IT Strategy Media offers IT marketers a wide variety of ways to reach key IT decision makers in markets of different sizes to increase their brand awareness, generate targeted leads and close sales.
Events
Online
CIO Decisions
Midmarket E-Zine
Websites:
SearchCIO.com & SearchCIO-Midmarket.com Online Sponsorships
SearchCIO.com & SearchCIO-Midmarket.com Online Editorial Alignment Sponsorships
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Find
out more about reaching CIOs and Senior IT Professionals
Stephanie Corby
Senior Director of Marketing and
Product Management, CIO/IT Strategy Media
(781) 657-1589
scorby@techtarget.com |
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CIO Strategic Forums
CIO Strategic Forums are a series of working dinner events
on compelling topics for senior IT Executives. Aligning SearchCIO.com’s
most relevant topics (Disaster Recovery, Advanced Virtualization, Compliance,
etc.), sponsors are able to reach focused, executive-level audiences. CIO Strategic
Forums speak directly to what CIOs value most from attending events--exchanging
ideas with their peers about how to leverage IT to address business challenges.
Each dinner event has one exclusive sponsor. A key sponsor benefit is the opportunity
to develop relationships with a highly engaged group of CIOs in an intimate networking
setting that fosters the exchange of ideas on a range of IT and business topics.
The sponsor also has the opportunity to address the group directly with a 20-minute
speaking opportunity. Additional sponsor visibility will be provided through
signage and event collateral, and sponsors will receive the full attendee contact
list to pursue for lead development.
CIO Decisions E-Zine
The Rich Media Online Publication for
Midmarket CIOs
The award-winning CIO Decisions magazine
is now a new online e-zine. The bi-monthly CIO Decisions e-zine offers readers
an ongoing array of topical, midmarket-focused content in a PDF format that is
easy to read and share. It also offers sponsors the opportunity to establish
ongoing visibility and sustained branding with qualified midmarket decisions
makers, and generate targeted leads.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchCIO.com
SearchCIO.com is the most up-to-date and authoritative online source for coverage of the business and technical issues facing enterprise CIOs. The site's expert panel and editorial staff deliver daily analysis of the IT industry from a management perspective, giving our 300,000+ members the insights they need to set strategies, make critical decisions and effectively manage their business processes. Recognizing the time-pressed needs of these senior executives, the site organizes its content and resources into four specific categories of IT: IT and business management, business software, data centers and infrastructure and security and risk management.
SearchCIO-Midmarket.com
SearchCIO-Midmarket.com provides news, expert advice and midmarket-specific technology resources and product information for IT leaders and decision makers at fast-growing midsized enterprises.
SearchCompliance.com
SearchCompliance.com is an online resource for IT professionals seeking cost-saving strategies and up-to-date information on how to create a manageable compliance infrastructure and stay ahead of increasingly rigorous regulation, audits and assessments.
WhatIs.com
WhatIs.com is the fastest source of information about computers and the Internet on the Web. With more than 4,000 individual encyclopedic topics and 12,000 hypertext links, WhatIs.com is also a constantly growing and evolving way to explore the language of cyberspace and master the unfamiliar. Launched in 1996 with ease- and speed-of-use in mind, WhatIs.com has been featured in Wired, InformationWeek, Entrepreneur and many other publications. PC Magazine, POV and The Web voted it among the top 100 websites in the world. It continues to be among the highest-rated sites on the user-rated Web 100. WhatIs.com gives users the power to search, explore word lists, follow learning paths, read book reviews, take an illustrated tour of the Internet and use a growing number of fast references.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Videocasts
Videocasts are unique delivery method
for your most important messages and topics. With custom or editorially delivered
video content you can address important topics and developments challenging IT
professionals. Videocasts provide you with the opportunity to deliver a compelling
message to highly engaged audiences, who eagerly welcome this medium.
Looking for video benchmark stats and/or video ideas? Click here for research
and short video on video.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
TargetROI Guaranteed Lead-Generation programs
TechTarget’s TargetROI™, an integrated online program intended to build awareness and generate leads, maximizes revenue potential by providing a guaranteed number of high-quality, profiled sales leads -- at a fixed cost. In addition, TargetROI creates top-of-mind awareness for your company and maximizes return on your investment.
Based on our proven reach and frequency model, TargetROI eliminates risk by integrating media to meet traffic and lead-generation objectives. It combines several online advertising components into an integrated marketing campaign designed to generate qualified, targeted sales leads for vendors, proving ROI and meeting or exceeding performance metrics.
Custom Resource Centers
TechTarget Resource Centers provide companies with the opportunity to create branded environments hosted on a TechTarget Web site where only your content will appear. Depending on the number of content offers to be included in the Resource Center, you may choose a single- or multisection Resource Center. The Resource Center links to a collection of your white papers (including case studies and product collateral), Webcasts, Videocasts, Podcasts, sponsored E-guides, downloads and more. A Resource Center sponsorship allows you to:
- Generate highly targeted leads that funnel into your sales pipeline.
- Leverage multiple media sponsorships (Webcasts/Podcasts, white papers, E-guides, Videocasts, software downloads) with a dedicated page that drives more leads and repeat positive contacts.
- Educate users on a new technology, frame the debate in your direction and find new prospects.
- Position your company or reinforce your position as a market leader.
- Enter a new market and make a big splash.
- Increase brand awareness and mind share.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Topical Infocenters and Executive Guides
SearchCIO.com and SearchCIO-Midmarket.com offer you targeted content alignment – by placing your media offers directly adjacent to topical editorial content. The Topical Infocenter sponsorship allows you to deliver your message directly to IT Pros who are actively engaged in content that is aligns with your product or service. Each Topical Infocenter sponsorship includes sponsorship of one Executive Guide that aligns specifically with your initiative.
SearchCIO.com and SearchCIO-Midmarket.com Executive Guides are educational resources that help familiarize site users with specific technologies or topics that are relevant to CIOs. Executive Guide sponsorships are exclusive opportunities for you to align your messaging, brand, and content offers with targeted, independent editorial content. In addition to the included promotion of the guide to SearchCIO.com or SearchCIO-Midmarket.com members, you may also incorporate a lead-generation component by adding white paper and Webcast sponsorships to drive additional traffic and capture leads.
CIO Briefings and Midmarket CIO Briefings (All-in-One Guides)
Once a month, SearchCIO.com and SearchCIO-Midmarket.com update their members on the latest news, trends and expert commentary on strategic IT topics that are top of mind for CIOs and senior IT executives. Each Briefing includes a dedicated e-newsletter sent to members to alert them that new content on the topic is available and direct them to the Briefing landing page on SearchCIO.com or SearchCIO-Midmarket.com. As the exclusive sponsor of a CIO or Midmarket CIO Briefing, you can align your messaging and content offers with the most in-demand content on the site and generate targeted leads from senior IT executives while they are engaged and focused on a specific topic.
E-Books and E-Guides
TechTarget E-books help you drive awareness and capture leads by aligning your brand and product offerings with award-winning TechTarget magazine content. Our magazine editors develop E-books to give special attention to key themes that are timely and relevant for IT professionals. These E-books are topical collections of previously published editorial content from Information Security magazine or Storage magazine. Sponsoring a TechTarget E-book allows you to align your messaging and lead-generation efforts with high-quality content that attracts IT professionals focused on a specific topic.
TechTarget E-guides provide a custom opportunity for sponsors to leverage the quality of TechTarget magazine or website content to drive awareness and leads. These topical collections of previously published TechTarget editorial content are selected by you to align with your messaging and attract IT pros who are interested in a specific topic.
Expert Webcasts/Podcasts
For more information on Expert Webcasts/Podcasts, click here.
Expert Videocasts
For more information on Expert Videocasts, click here.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
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