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Opportunities in the CIO/IT Strategy Markets
The Most Qualified Senior IT Management Audiences
The biggest strategic priority for IT executives is ensuring their IT organizations understand their companies' business goals in order to deploy IT systems, personnel and processes that will drive business success. CIO/IT Strategy Media focuses on their need to align IT and business with media that are specific to the unique needs of IT executives in midmarket and large enterprises.
CIO/IT Strategy Media gives advertisers direct access to senior IT decision makers in all phases of their strategic analysis and in forums that are relevant to their unique concerns. Rather than focusing on one particular technology segment, CIO/IT Strategy Media properties address the strategic information needs of IT executives responsible for a broad spectrum of IT, and deliver the information they need to make decisions about selecting information technologies, products and vendors.
CIO/IT Strategy Media has built a community of the most qualified senior IT decision makers across all company sizes:
- SearchCIO.com provides daily analysis of the IT industry from a strategic management perspective, along with IT product and vendor information, for CIOs and senior IT executives in large enterprises.
- SearchCIO-Midmarket.com provides news, expert advice and midmarket-specific technology resources and product information for IT leaders and decision makers at fast-growing midsized enterprises.
- SearchHealthIT.com is the health care technology professional’s go-to resource for building and managing an electronic health care infrastructure, meeting regulatory requirements, and improving operational efficiencies for hospitals, medical centers, health care networks and other providers.
- SearchCompliance.com is an online resource for IT professionals seeking cost-saving strategies and up-to-date information on how to create a manageable compliance infrastructure and stay ahead of increasingly rigorous regulation, audits and assessments.
- ComputerWeekly.com provides technology news and IT management focused content with deep understanding of UK market nuances. It is the leading choice for UK Managers, Directors, and CIOs monitoring the technology landscape.
CIO/IT Strategy Media offers IT marketers a wide variety of ways to reach key IT decision and line of business makers at companies of different sizes in markets across the globe. In addition to a large audience in North America, the CIO/IT Strategy group has strong membership in the UK and India, and throughout the European, and Asian regions.
Virtual Events
Events
Online
Web Sites:
Localized Web Sites:
SearchCIO.com, SearchCIO-Midmarket.com, SearchCompliance.com & SearchHealthIT.com Online Sponsorships
SearchCIO.com, SearchCIO-Midmarket.com, SearchCompliance.com & SearchHealthIT.com Online Editorial Alignment Sponsorships
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Find
out more about reaching CIOs and Senior IT Professionals
Zemira Delvecchio
Sales Director
617-431-9355
ZDelvecchio@techtarget.com |
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Health Care IT Seminar
This seminar will address the key issues and deadlines facing IT, including health information exchanges, storage systems that will manage records and other health care transactions, and technologies to keep everything secure and private.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
 SearchCIO.com
SearchCIO.com is the most up-to-date and authoritative online source for coverage of the business and technical issues facing enterprise CIOs. The site's expert panel and editorial staff deliver daily analysis of the IT industry from a management perspective, giving our 300,000+ members the insights they need to set strategies, make critical decisions and effectively manage their business processes. Recognizing the time-pressed needs of these senior executives, the site organizes its content and resources into four specific categories of IT: IT and business management, business software, data centers and infrastructure and security and risk management.
SearchCIO-Midmarket.com
SearchCIO-Midmarket.com provides news, expert advice and midmarket-specific technology resources and product information for IT leaders and decision makers at fast-growing midsized enterprises.
SearchHealthIT.com
SearchHealthIT.com is the health care technology professional's how-to guide to building and managing an electronic health care infrastructure. SearchHealthIT.com provides unbiased news, analysis, resources and strategies for health care IT professionals that manage health care operations for hospitals, medical centers, health care networks and other providers.
SearchCompliance.com
SearchCompliance.com is an online resource for IT professionals seeking cost-saving strategies and up-to-date information on how to create a manageable compliance infrastructure and stay ahead of increasingly rigorous regulation, audits and assessments.
ComputerWeekly.com
ComputerWeekly.com provides technology news and IT management focused content with deep understanding of UK market nuances. It is the leading choice for UK Managers, Directors, and CIOs monitoring the technology landscape.
Localized Web Sites
TechTarget Localized Web Sites Offer Additional Global Opportunities
In partnership with prominent online publishers, TechTarget offers localized CIO and IT Strategy-focused content to qualified IT decision-makers in key international markets. These targeted sites give marketers the opportunity to engage influential IT professionals in the regions they care about.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Videocasts
Videocasts are unique delivery method
for your most important messages and topics. With custom or editorially delivered
video content you can address important topics and developments challenging IT
professionals. Videocasts provide you with the opportunity to deliver a compelling
message to highly engaged audiences, who eagerly welcome this medium.
Looking for video benchmark stats and/or video ideas? Click here for research
and short video on video.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
TargetROI Guaranteed Lead-Generation programs
TechTarget’s TargetROI™, an integrated online program intended to build awareness and generate leads, maximizes revenue potential by providing a guaranteed number of high-quality, profiled sales leads -- at a fixed cost. In addition, TargetROI creates top-of-mind awareness for your company and maximizes return on your investment.
Based on our proven reach and frequency model, TargetROI eliminates risk by integrating media to meet traffic and lead-generation objectives. It combines several online advertising components into an integrated marketing campaign designed to generate qualified, targeted sales leads for vendors, proving ROI and meeting or exceeding performance metrics.
Custom Resource Centers
TechTarget Resource Centers provide companies with the opportunity to create branded environments hosted on a TechTarget Web site where only your content will appear. Depending on the number of content offers to be included in the Resource Center, you may choose a single- or multisection Resource Center. The Resource Center links to a collection of your white papers (including case studies and product collateral), Webcasts, Videocasts, Podcasts, sponsored E-guides, downloads and more. A Resource Center sponsorship allows you to:
- Generate highly targeted leads that funnel into your sales pipeline.
- Leverage multiple media sponsorships (Webcasts/Podcasts, white papers, E-guides, Videocasts, software downloads) with a dedicated page that drives more leads and repeat positive contacts.
- Educate users on a new technology, frame the debate in your direction and find new prospects.
- Position your company or reinforce your position as a market leader.
- Enter a new market and make a big splash.
- Increase brand awareness and mind share.
CIO Enterprise Decisions Ezine: Reach Senior IT Buyers - Guaranteed
The Enterprise CIO Decisions Ezine returns to SearchCIO.com in 2010 with a whole new set of features and sponsorship packages, PLUS the essential editorial insights that senior IT executives in the enterprise need to run IT operations effectively and efficiently in 2010. The Enterprise CIO Decisions Ezine provides the ideal medium to reach senior IT buyers at enterprise companies, as they contemplate broaching new issues and look for answers to aid in their decision making.
CIO Innovator Series: Reach Senior IT Buyers - Guaranteed
The CIO Innovator Series is an opportunity to build brand equity and generate leads from IT decision makers by aligning your company’s message with content by IT leaders for IT leaders. These customized interviews with CIOs on the key issues and initiatives of 2010 are custom designed to establish thought leadership around specific topics and position your brand as an innovative force in IT. The Innovator Series package contains a mix of media housed on a custom-created microsite that delivers alignment with today’s key topics and leaders, brand exposure, and guaranteed leads from senior enterprise decision makers.
CIO Leadership Briefing
SearchCIO.com is the leading online resource for CIOs and senior IT executives in large enterprise companies, offering them the practical and objective information they need to conduct research and make critical decisions about key IT purchases. A list of often researched on demand Briefing topics are available and used to inform members of the latest information on strategic IT topics that are of most interest to senior decision makers
E-Books, E-Guides and FAQ Guides
TechTarget E-books help you drive awareness and capture leads by aligning your brand and product offerings with award-winning TechTarget magazine content. Our magazine editors develop E-books to give special attention to key themes that are timely and relevant for IT professionals. These E-books are topical collections of previously published editorial content from Information Security magazine or Storage magazine. Sponsoring a TechTarget E-book allows you to align your messaging and lead-generation efforts with high-quality content that attracts IT professionals focused on a specific topic.
TechTarget E-guides provides a custom opportunity for sponsors to leverage the quality of TechTarget magazine or website content to drive awareness and leads. These topical collections of previously published TechTarget editorial content are selected by you to align with your messaging and attract IT pros who are interested in a specific topic.
TechTarget’s FAQ Guides help IT Decision Makers drill down into multiple facets of an essential topic, moving them from understanding the challenge to picking a solution to implementing a technology. TechTarget has prepared a series of Frequently Asked Question (FAQ) reports featuring the key questions around topics related to CIO’s, Compliance and Health IT. The FAQs feature answers as well as links to content and across the TechTarget network. FAQ Guides offer sponsors brand exposure, editorial alignment and lead generation opportunities.
Expert Webcasts/Podcasts/Videocasts
For more information on Expert Webcasts/Podcasts/Videocasts, click here.
Keyword Infocenters and Executive Guides
SearchCIO.com, SearchCIO-Midmarket.com, SearchCompliance.com and SearchHealthIT.com offer you targeted content alignment -- by placing your media offers directly adjacent to topical editorial content. The Keyword Infocenter sponsorship allows you to deliver your message directly to IT Pros who are actively engaged in content that is aligns with your product or service. Each Topical Keyword Infocenter sponsorship includes sponsorship of one Executive Guide that aligns specifically with your initiative.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
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