| Opportunities Across Key Enterprise Application Markets
Market-leading resources for CRM-, ERP- and Data Management-focused IT professionals
CRM-focused resources
SearchCRM.com is the Web’s best guide for Customer Relationship Management (CRM) and call center technology decision makers and practitioners. CRM is a business process enabled by technology—it requires a special combination of customer-centric strategy and technical know-how. SearchCRM.com provides business, IT and customer service leaders with information relating to the most pertinent issues facing companies that are in the process of developing, designing and implementing CRM initiatives across the organization and in the call center.
Data Management-focused resources
SearchDataManagement.com provides IT and business leaders with information relating to the most pertinent issues in data management so that improved enterprise-wide data sharing can become a reality. The site covers a broad range of data management topics including data warehousing, data governance, data integration, analytics, data modeling and compliance.
Oracle-focused resources
The database is the foundation of all critical business processes. SearchOracle.com strives to be the leading online source of information and tips for the Oracle community. The site provides comprehensive coverage of all Oracle-specific news, trends, and developments in the database industry. It offers in-depth reporting on all issues relating to the selection, management, deployment, administration, support and security of Oracle products as well as insight into DB2. In addition, SearchOracle.com aims to be the best source of technical tips and best practices for DBAs and developers.
SAP-focused resources
SAP's modules are organized around HR, Supply Chain, Finance, CRM and vertical industry segments and provide the link between IT systems and competitive advantage. SearchSAP.com provides the most relevant industry news combined with "from the trenches" expert technical tips , best practices and advice for SAP managers, administrators and developers. SearchSAP.com is a key player in the SAP community with nearly two dozen industry practitioners, thought-leaders and experts on its expert panel.
Enterprise Applications Media: Online Sponsorships
Enterprise Applications Media: Online Editorial Alignment Sponsorships
Conferences and Seminars
 |
Find out more about reaching Enterprise Applications professionals
Mike Bolduc
Director of Sales
TechTarget Enterprise Applications Media
781-657-1692
mbolduc@techtarget.com
|
|
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
TechTarget's controlled, qualified subscriber base is composed of U.S. and Canadian members, and is limited to only those members for whom we have title data. Additionally, our opt-in process is 100% confirmed direct request, which means members request the e-Newsletters they want to receive and confirm via email.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
Podcasts
For busy IT Professionals, Podcasts provide a convenient mix of time-shifting and offline consumption – members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT Pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
All-in-One Guides
Offered exclusively at TechTarget, “All-in-One Guides” are guided learning centers that help IT decision makers understand a specific industry challenge. These unique Guides explain how best to leverage people, process and products to overcome these challenges. An All-in-One Guide doesn’t inundate readers with unnecessary material—instead, it is a hand-picked compendium of our search site’s most useful and comprehensive content on a single topic. It leads IT professionals from one information resource to the next in a logical progression, helping them to first understand the challenges associated with a specific IT issue and then investigate its landscape of solutions. Each Guide features focused topical content delivered in a variety of formats that can include technical articles and tips, expert Webcasts, reviews and technical bakeoffs. Readers will be able to easily navigate from one chapter to another. After using one of our All-in-One Guides, readers have a foundation of knowledge to understand a specific IT problem and the technology and product options designed to address it.
E-Books
TechTarget E-books help you drive awareness and capture leads by aligning your brand and product offerings with award-winning TechTarget magazine content. Our magazine editors develop E-books to give special attention to key themes that are timely and relevant for IT professionals. These E-books are topical collections of previously published editorial content from CIO Decisions magazine, Information Security magazine or Storage magazine. Sponsoring a TechTarget E-book allows you to align your messaging and lead-generation efforts with high-quality content that attracts IT professionals focused on a specific topic.
Topical InfoCenters
A Topical InfoCenter is a cluster of pages across one or more TechTarget sites that contains content (e.g. news, analysis, tips, definitions, etc.) on a specific topic and also contains the banners and content links of the Topical InfoCenter sponsor. Content links appear in a half-page ad unit on the right side of each page of content that makes up the Topical InfoCenter. A Topical InfoCenter increases visibility and awareness of your brand/ solution with your target market when they are in active “read and research” mode. The combination of a prospect’s engagement level and your banners and content links on pages of relevant editorial content is designed to drive targeted traffic to your site and qualified lead into your pipeline. The result? A quicker path to being added to your prospect’s short list.
Learning Guides
Learning Guides cover specific topics within a specific industry and provide a one-stop resource for users actively researching information on this subject. This product consists of many different content types, providing users with access to common terms, quizzes and relevant chapter downloads. The core of the Learning Guide is broken down into topic-based sections like compliance and technology, or content-type based sections like expert advice, white papers and Webcasts. The goal of Learning Guide is to give the reader a quick reference on a topic.
Master Data Management (MDM) for the Enterprise Seminar Series
MDM for the Enterprise - Seminar Series 2007 Schedule:
- August 16, 2007 ● Princeton, NJ
- September 6, 2007 ● Toronto, ON
- September 25, 2007 ● Chicago, IL
- November 6, 2007 ● San Francisco, CA
Attendees
- 50 - 75 attendees per city
- Target company size: 500+ employees
- Target titles: manager level and above
Forward-thinking companies are taking a critical look at their existing approach to enterprise data management. They sense an urgent need to improve data integrity, achieve greater levels of consistency and unify disparate data records located throughout the enterprise. The trouble is, data sources are abundant and data is prolific -- multiplying daily at an alarming rate. That makes managing it a daunting task.
Enter master data management, offering significant benefits to many different people within an organization -- it can increase accurate reporting and the ability to meet regulatory compliance standards (good news for finance departments). It can help sales and marketing create a "single view of the customer,” which helps boost customer retention. It can even impact supply chain management by reducing shipment delays and errors in product coding.
But clearly master data projects require intensive planning. This seminar will help attendees understand the scope of a master data management project and will provide best practice advice and guidance to help them successfully execute on their own master data goals and objectives. Attendees should also expect tactical and strategic tips on how to quantify the costs of bad data for justifying an investment, how to manage expectations and what pitfalls to avoid. Learn more.
|
