| Opportunities for Solution Providers
TechTarget Media for Solution Providers
TechTarget’s Channel Media group works with manufacturers,
distributors and the channel community (including VARs, VADs, SIs, SPs,
and vendor channel organizations) to deliver a higher ROI on co-op dollars
and MDFs than more traditional methods like direct mail, cold call lists,
and other customer appreciation events. We work exclusively with partners
to design and implement strategic and custom marketing campaigns. We help
manage and measure return on all co-op dollars, MDFs and other vendor partner
initiated funding by delivering net new business opportunities. These measurements
help support your businesses growth and allow you to more easily secure
increased future funding.
TechTarget has the largest online IT audience of over 7.5 million IT professionals.
This audience is drawn to TechTarget by the over 150 full-time editors
in the trenches covering segmented functional areas of the IT industry
including Storage, Security, Data Center, Virtualization, Desktop Management,
etc. and providing news, best practices, tips, etc. to help targeted IT
pros do their specific jobs better. Solution Providers have the opportunity
reach this audience through regional seminars, custom events, white papers,
webcasts, podcasts and list rentals. By integrating these media vehicles
TechTarget can create guaranteed lead generation campaigns on the regional
and national scale.
Online Sponsorship Opportunities for Solution Providers
Event Sponsorship Opportunities
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
E-Guides
TechTarget E-guides provide a custom opportunity for sponsors
to leverage the quality of Web site content to drive awareness and leads. These
topical collections of previously published TechTarget editorial content are
selected by you to align with your messaging and attract IT pros who are interested
in a specific topic.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Videocasts
Videocasts are unique video assets generally 8-10 minutes in length. These interviews address important topics and developments challenging IT professionals. Videocasts provide you with the opportunity to deliver a compelling message to highly engaged audiences, who eagerly welcome video content.
TechTarget offers turnkey solutions that include the technical
resources, film crew, editing and promotional elements to support your video
campaign. You provide the talent and we send a film crew to any location - be it your office a far-away data center or industry event. Your Videocast is promoted on any one of the industry-specific Web sites in the TechTarget network. Videocasts enable you to determine the topic, feature your content and drive a targeted audience of IT pros to view your video.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Conference, Seminar and Summit Sponsorships
TechTarget's invitation-only events bring together pre-screened IT decision makers and buyers and provide them with technical content sessions from leading industry experts. Attendance is free, but delegates are qualified by title, company size and specific area of interest. Sponsors benefit by gaining extraordinary access to these pre-qualified attendees planning for purchase decisions as well as exhibit hall hours that don't conflict with conference sessions.
Storage
Data Center/Virtualization
Security
Custom Events
TechTarget can leverage the same powerful audiences that we produce for our own technology-specific conferences to create a custom event series for your company. We work with you to design and implement a turn-key custom event in cities focused on a specific topic of your choice. And by managing all aspects of the program-including audience acquisition, content creation and logistical execution-TechTarget provides your company with the best experience possible, ensuring your program attracts the high-level buyers you need to reach.
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