| Opportunities in the Information Security Market
Reach the Largest and Most Qualified Audience of Information Security Buyers
It’s clear why more security vendors turn to TechTarget
for their marketing programs than any other IT media company. Our Security Media
Group has the largest security focused editorial staff in the industry. With
over 75 years in combined journalism and security industry experience, we help
security decision makers make intelligent purchasing, implementation and strategic
decisions. Our depth, focus and dedication to security has earned us an unparalleled
level of credibility and trust in the market – harvesting a security-focused
audience of 500,000+ online, and a very successful conference and seminar business.
Individually these media outlets are a step ahead of the competition, and combined
they are a powerful, synergistic force reaching the right audience at all levels
of the security decision-making process.
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Find out more about reaching Security professionals
Josh Garland
Publisher
TechTarget Security Media
415-281-1351
jcoffin@techtarget.com |
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchSecurity.com
SearchSecurity.com provides IT security professionals with the information they need to keep their corporate data and assets secure. We're the best information source in the IT security market-no other media has as many e-mail newsletters or Webcasts dedicated to security. And our registered member base includes the highest concentration of security-focused IT professionals anywhere. The site offers security-specific daily news, more than 1,000 links to the most useful security sites on the Web and interaction with leading industry experts.
SearchFinancialSecurity.com
SearchFinancialSecurity.com is the Web’s premiere source for security-focused information for IT and Security professionals in financial institutions. This new site addresses the unique challenges faced by financial services security professionals, whose companies are the primary target for organized computer crime, fraud and data attacks. SearchFinancialSecurity.com is the only security-specific information resource that provides immediate access to breaking industry news, virus alerts, webcasts, white papers, a selection of highly focused e-newsletters and more. Site content will explore in greater depth emerging risks and countermeasures in a financial services context, as well as the impact of financial specific regulations such as the Basel II accord or FDIC regulations. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of security managers from financial services researching upcoming initiatives and making purchasing decisions on new technologies. SearchFinancialSecurity.com offers a variety of branding, awareness and ultra-targeted demand lead generation programs.
SearchMidmarketSecurity.com
SearchMidmarketSecurity.com provides
IT security professionals in Midmarket companies with the information they need
to keep their company data and assets secure. We're the best information source
in the IT security market-no other media has as many e-mail newsletters or Webcasts
dedicated to security. And our registered member base includes the highest concentration
of security-focused IT professionals anywhere. The site offers Midmarket, security-specific
daily news, more than 1,000 links to the most useful security sites on the Web
and interaction with leading industry experts.
SearchSecurity.co.UK
SearchSecurity.co.UK is the Web’s premiere source for security-focused information for IT professionals in the UK. This new site is the only security-specific information resource that provides immediate access to breaking industry news, virus alerts, webcasts, white papers, a selection of highly focused e-newsletters and more. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of UK-centric security managers researching upcoming initiatives and making purchasing decisions on new technologies.
SearchSecurityChannel.com
SearchSecurity.co.UK is
the Web’s premiere source for security-focused information for IT professionals
in the UK. This new site is the only security-specific information resource that
provides immediate access to breaking industry news, virus alerts, webcasts,
white papers, a selection of highly focused e-newsletters and more. Advertisers
will benefit from the site’s commitment to delivering relevant, expert
content to the fast-growing audience of UK-centric security managers researching
upcoming initiatives and making purchasing decisions on new technologies.
E-Guides
E-Guides provide a way for vendors to leverage our reader’s affinity for our independent expert SearchSecurity.com and Information Security magazine content to drive targeted leads. Previously published expert content is compiled in a PDF or rich media format around a specific topic. Security pros in “research to buy” mode can download these guides for the information they need to keep their enterprise secure. As the E-Guide’s sponsor, you can align your brand with a strong thought leadership piece, build awareness and leverage this expert content to drive valuable sales leads for your organizations.
Supercasts
Supercasts address both the strategic and tactical information needs of security decision makers by integrating coverage on specific security topics across both online and print media. As a supercast sponsor, you can leverage this content integration by wrapping your messaging around all phases of the decision-making process in the media venues that security pros use to help them make smart decisions. These exclusive sponsorships offer a unique opportunity to establish thought leadership, build awareness of your company as a market segment leader, and generate targeted, engaged leads.
Keyword InfoCenters
Increase visibility and awareness of your brand and/or solution
with the security IT pros in active “read and research” mode. Keyword
InfoCenters are targeted clusters of pages across SearchSecurity.com that contain
content (e.g. news, analysis, tips, definitions, etc.) relevant to a particular
topic (e.g. messaging security, network access control, etc.). It also contains
the banners and content links of the Keyword InfoCenter sponsor. These content
links appear in a half-page ad unit on the right side of the each page associated
with the Keyword InfoCenter. The prospect’s engagement level coupled with
your banners and content links appearing only on pages of relevant security editorial
content will drive targeted traffic to your site and fill your sales pipelines
with qualified leads. The result? A quicker path to your prospect’s short
list.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
SearchSecurity.com TechTalk Series
Tech Talks are unique video interviews or presentations, generally 15-25 minutes in length. These interviews address important topics and developments challenging IT professionals. Tech Talks provide you with the opportunity to deliver a compelling message to highly engaged audiences, who eagerly welcome video content.
TechTarget offers a turnkey solution that includes the technical resources, film crew, editing and promotional elements to support your campaign. Your Tech Talk is promoted on any one of the industry-specific Web sites in the TechTarget network. For Expert Tech Talks, we provide the speaker and produce a turnkey video program that you can sponsor. For Vendor Tech Talks, you provide the speaker and we send a film crew to your office location or industry event. Vendor Tech Talks enable you to determine the topic, feature your speaker and drive a targeted audience of IT pros to view your video.
SearchSecurity.com Security Schools
SearchSecurity.com Security School programs have a successful history of giving site members the foundational and tactical information needed to deal with the increasingly challenging job of keeping their organization's information secure. Each Security School consists of a series of online courses that deliver educational tools to enterprise security decision makers. These security pros learn by using integrated, media materials, so each course consists of several progressive components delivered in a variety of formats—articles, interactive quizzes, Expert Webcasts/Podcasts. The result is an in-depth examination of an essential security issue in a format that facilitates self-paced learning and maximizes reader retention. Learn more.
Information Security
Information Security magazine
(ISM) is the most authoritative publication for security decision makers. In
2009, we have moved ISM online exclusively. Each month our award-winning editorial
team delivers unbiased product reviews, practical strategies and tactics to secure
an organizations' data, networks, applications and users. Information
Security delivers
both a larger and higher-quality audience compared to other BPA-audited security
publications, 60,000+ information security executives, managers and professionals—the
largest one-year direct-request qualified circulation in the security market
and the only security magazine requiring qualified subscribers to have a budget
for security purchases. Leverage this powerful publication to build mindshare
with this immensely influential audience of key security decision-makers through
cover placement, spreads, premium positions, inserts, list rentals, and custom
publishing opportunities.
Financial Security Decisions Conference
Financial Information Security Decisions — held on
June 9, 2009 at the New York Marriott Marquis, NYC — is targeted to the
needs of financial security decision makers who are responsible for planning,
implementing and achieving measurable return on their investments in information
security products and services. This conference is proven to provide sponsors
and exhibitors with the unique opportunity to directly impact the buying decisions
of high-level, pre-qualified, IT executives and security managers from top companies.
With dedicated exhibit hours, multiple opportunities to reach attendees with
your product and/or corporate information, and unique opportunities for heightened
visibility, Financial Information Security Decisions sponsorships underscore
your image and reputation as a leader in the information security industry. Learn
more.
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