| Opportunities in the Information Security Market
Reach the Largest and Most Qualified Audience of Information Security Buyers
It’s clear why more security vendors turn to TechTarget for their marketing programs than any other IT media company. Our Security Media Group has the largest security focused editorial staff in the industry. With over 75 years in combined journalism and security industry experience, we help security decision makers make intelligent purchasing, implementation and strategic decisions. Our depth, focus and dedication to security has earned us an unparalleled level of credibility and trust in the market - harvesting a security-focused audience of 500,000+ online, 60,000 print, and a very successful conference and seminar business. Individually these media outlets are a step ahead of the competition, and combined they are a powerful, synergistic force reaching the right audience at all levels of the security decision-making process.
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Find out more about reaching Security professionals
Jillian Coffin
Director of Sales, East
TechTarget Security Media
415-281-2949
jcoffin@techtarget.com
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Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchSecurity.com
SearchSecurity.com provides IT security professionals with the information they need to keep their corporate data and assets secure. We're the best information source in the IT security market-no other media has as many e-mail newsletters or Webcasts dedicated to security. And our registered member base includes the highest concentration of security-focused IT professionals anywhere. The site offers security-specific daily news, more than 1,000 links to the most useful security sites on the Web and interaction with leading industry experts.
SearchSecurity.co.UK
SearchSecurity.co.UK is the Web’s premiere source for security-focused information for IT professionals in the UK. This new site is the only security-specific information resource that provides immediate access to breaking industry news, virus alerts, webcasts, white papers, a selection of highly focused e-newsletters and more. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of UK-centric security managers researching upcoming initiatives and making purchasing decisions on new technologies.
SearchFinancialSecurity.com
SearchFinancialSecurity.com is the Web’s premiere source for security-focused information for IT and Security professionals in financial institutions. This new site addresses the unique challenges faced by financial services security professionals, whose companies are the primary target for organized computer crime, fraud and data attacks. SearchFinancialSecurity.com is the only security-specific information resource that provides immediate access to breaking industry news, virus alerts, webcasts, white papers, a selection of highly focused e-newsletters and more. Site content will explore in greater depth emerging risks and countermeasures in a financial services context, as well as the impact of financial specific regulations such as the Basel II accord or FDIC regulations. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of security managers from financial services researching upcoming initiatives and making purchasing decisions on new technologies. SearchFinancialSecurity.com offers a variety of branding, awareness and ultra-targeted demand lead generation programs.
E-Guides
E-Guides provide a way for vendors to leverage our reader’s affinity for our independent expert SearchSecurity.com and Information Security magazine content to drive targeted leads. Previously published expert content is compiled in a PDF or rich media format around a specific topic. Security pros in “research to buy” mode can download these guides for the information they need to keep their enterprise secure. As the E-Guide’s sponsor, you can align your brand with a strong thought leadership piece, build awareness and leverage this expert content to drive valuable sales leads for your organizations.
Supercasts
Supercasts address both the strategic and tactical information needs of security decision makers by integrating coverage on specific security topics across both online and print media. As a supercast sponsor, you can leverage this content integration by wrapping your messaging around all phases of the decision-making process in the media venues that security pros use to help them make smart decisions. These exclusive sponsorships offer a unique opportunity to establish thought leadership, build awareness of your company as a market segment leader, and generate targeted, engaged leads.
Tipcasts
Tipcasts leverage the growing popularity of podcasts to deliver the tactical information IT security pros need to do their jobs effectively. These expert-based programs consist of two podcasts developed from two newsletter tips (or other Security Media Group content) and a topically related newsletter sponsorship. Each podcast is read by a member of the SearchSecurity.com team and recorded as an expert podcast that is no more than 10 minutes in length. These two podcasts are then promoted for lead generation to the SearchSecurity.com audience and throughout the Bitpipe.com library and TechTarget affiliate network. Align yourself with the content providing immediate answers to the IT pros directly responsible for ensuring a secure network, while simultaneously delivering them directly into your sales pipeline
Topical InfoCenters
Increase visibility and awareness of your brand and/or solution with the security IT pros in active “read and research” mode. Topical InfoCenters are targeted clusters of pages across SearchSecurity.com that contain content (e.g. news, analysis, tips, definitions, etc.) relevant to a particular topic (e.g. messaging security, network access control, etc.). It also contains the banners and content links of the Topical InfoCenter sponsor. These content links appear in a half-page ad unit on the right side of the each page associated with the Topical InfoCenter. The prospect’s engagement level coupled with your banners and content links appearing only on pages of relevant security editorial content will drive targeted traffic to your site and fill your sales pipelines with qualified leads. The result? A quicker path to your prospect’s short list.
White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
SearchSecurity.com TechTalk Series
Tech Talks are unique video interviews or presentations, generally 15-25 minutes in length. These interviews address important topics and developments challenging IT professionals. Tech Talks provide you with the opportunity to deliver a compelling message to highly engaged audiences, who eagerly welcome video content.
TechTarget offers a turnkey solution that includes the technical resources, film crew, editing and promotional elements to support your campaign. Your Tech Talk is promoted on any one of the industry-specific Web sites in the TechTarget network. For Expert Tech Talks, we provide the speaker and produce a turnkey video program that you can sponsor. For Vendor Tech Talks, you provide the speaker and we send a film crew to your office location or industry event. Vendor Tech Talks enable you to determine the topic, feature your speaker and drive a targeted audience of IT pros to view your video.
SearchSecurity.com Security Schools
SearchSecurity.com Security School programs have a successful history of giving site members the foundational and tactical information needed to deal with the increasingly challenging job of keeping their organization's information secure. Each Security School consists of a series of online courses that deliver educational tools to enterprise security decision makers. These security pros learn by using integrated, media materials, so each course consists of several progressive components delivered in a variety of formats—articles, interactive quizzes, Expert Webcasts/Podcasts. The result is an in-depth examination of an essential security issue in a format that facilitates self-paced learning and maximizes reader retention. Learn more.
Information Security
Information Security magazine is the most authoritative publication for security decision makers. Each month our award-winning editorial team delivers unbiased product reviews, practical strategies and tactics to secure an organizations' data, networks, applications and users. Information Security delivers both a larger and higher-quality audience compared to other BPA-audited security publications, 60,000+ information security executives, managers and professionals—the largest one-year direct-request qualified circulation in the security market and the only security magazine requiring qualified subscribers to have a budget for security purchases. Leverage this powerful publication to build mindshare with this immensely influential audience of key security decision-makers through cover placement, spreads, premium positions, inserts, list rentals, and custom publishing opportunities.
For more information, please visit the Information Security Web site at www.infosecuritymag.com.
Data Protection: Preventing Data Theft and Loss
In the last two years, nearly 100 million data records containing personally identifiable information have been lost by or stolen from by public companies and government agencies, according to the Privacy Rights Clearinghouse. While many enterprises are focused on building out their network defenses, business-critical data, customer information and intellectual property continue to reside unprotected in Web applications, databases, file servers and storage media. Designed for storage and security professionals, this seminar will focus on identifying, assessing and responding to critical data risks and vulnerabilities. Learn more.
Intelligent Access: Advanced Authentication and Authorization
The success or failure of modern enterprises largely depends on their ability to provide their employees, partners and supply chains with electronic access to the data they need, when they need it. Faced with the demands of open architectures enterprises have quickly discovered that the authentication and access control schemas of yesterday won’t cut it. This seminar series will explore the evolution of identity and access management and offer insight on new strategies and technologies security managers can use to future-proof IAM infrastructures. Learn more.
Compliance 2.0: Next Steps for Security Leadership
The Compliance 2.0 seminar series will help senior security, compliance and risk professionals understand the common requirements for complying with security-related legislation, how to build and leverage their implemented foundation of technical and policy controls, and keys to identifying where modifications are required to meet specific regulations. The focus in on “continuous improvement”--attendees will learn about essential processes and technologies for mapping IT controls to various standards and regulations. While we'll continue to share success strategies for SOX, GLBA and HIPAA, special emphasis will be placed on newer regulations and standards, such as the Payment Card Industry (PCI) Standard and Federal Financial Institutions Examination Council (FFIEC) authentication requirements. Learn more.
Information Security Decisions Conference
Information Security Decisions—held on November 5th-6h, 2007 at the Hyatt Regency Chicago—is targeted to the needs of security decision makers who are responsible for planning, implementing and achieving measurable return on their investments in information security products and services. This conference is proven to provide sponsors and exhibitors with the unique opportunity to directly impact the buying decisions of high-level, pre-qualified, IT executives and security managers from top companies. With dedicated exhibit hours, multiple opportunities to reach attendees with your product and/or corporate information, and unique opportunities for heightened visibility, Information Security Decisions sponsorships underscore your image and reputation as a leader in the information security industry. Learn more.
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