| Opportunities in the Storage Market
The Most Qualified Storage-Focused Audiences
Nearly all organizations today are facing record data growth, making storage a front-and-center issue for corporations worldwide. Recognizing the importance of this market, TechTarget has built a community of the largest and most qualified audience of storage decision makers. We help these IT pros navigate the ins and outs of various storage technologies in this highly competitive market such IP SAN, virtualization, D2D2T, CDP and more. Through our award-winning Storage magazine, SeachStorage.com and many Storage Decisions Conferences and seminars, we deliver the information necessary for storage-focused IT professionals to make decisions about selecting, implementing and managing storage.
While this environment presents an overabundance of opportunities for prospective technology buyers it can serve to be a daunting environment for marketing pros. There is no question that a broad range of storage vendors, both the leaders and the new comers, can be successful in this market, but they must cut through the clutter to ensure that their message reaches the right audience. TechTarget provides a wide variety of ways in which technology providers can reach these key decision makers, giving them effective vehicles to increase their brand awareness, generate leads and close sales.
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Find out more about reaching Storage professionals
Karima Zannotti
Director of Sales, East
TechTarget Storage Media
Business Phone: 781-657-1564
Cell Phone: 508-353-3626
E-mail: kzannotti@techtarget.com
Jeremy Hurley
Director of Sales, West
TechTarget Storage Media
Business Phone: 415-281-2919
Cell Phone: 415-254-4294
E-mail: jhurley@techtarget.com |
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White Paper Sponsorship Program
TechTarget's White Paper Sponsorship Program puts your white paper in the hands of enterprise IT professionals and delivers to you the names and contact information of the decision makers you need to reach. With millions of members across specific technology markets, TechTarget's network of industry-specific IT websites gives you access to IT professionals who are constantly searching for the information that a white paper delivers.
Webcasts
Webcasts offer a forum to bring content directly to IT professionals through TechTarget's network of websites. Webcasts bring moderated information sessions directly to attendees' desktops with the capability to integrate messaging with streaming audio and PowerPoint for a content-rich experience. TechTarget Webcasts are proven lead-generation vehicles. Sponsorship includes visibility before and during the event, in addition to a three-month presence in our Webcast archives.
Podcasts
Podcasts provide a convenient mix of time-shifting and offline consumption for busy IT professionals -- members download Podcasts to their portable device, take them “on the go” and listen at any time. Alternatively, Podcasts can be consumed right from the desktop or laptop, for those members wishing to listen in right away.
Create a customized Podcast on any one of the industry-specific Web sites in the TechTarget network. Vendor Podcasts enable you to determine the topic, feature your own expert speakers and drive a targeted audience of IT pros to download your Podcast. TechTarget provides the technical resources and promotional elements to support the Podcast and works with you to tailor your message to the appropriate audience.
Video TechTalks
Expert Tech Talks are unique video interviews, generally 15-25 minutes in length, with industry luminaries. These interviews address important topics and developments challenging storage professionals. Tech Talks provide the opportunity for vendors to align themselves with leading professionals in their specific market and capitalize on the highly engaged SearchStorage.com audience while gathering their contact information to fuel their sales pipeline. Expert Tech Talks are a powerful branding tool for advertisers trying to establish themselves or reinforce their leadership position in distinct market segments.
Banner Advertising
IT professionals self-identify with the technologies they work with every day. With that in mind, TechTarget develops highly targeted content geared to specific IT market segments. Every month, TechTarget’s network of websites delivers more than 40 million ad impressions. Banners and text links give you the opportunity to capitalize on that traffic and increase the frequency of messaging. By integrating banners and text links into your marketing or lead-generation campaign, you extend your brand exposure to a highly targeted audience of enterprise IT pros.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
Mediacasts
TechTarget Mediacasts allow sponsors to bundle a single message into multiple media formats, enabling a targeted audience of IT professionals to choose the medium that best suits them. By combining a Webcast or Videocast with a Podcast, you broaden the reach of your message to our audience.
To further extend your reach, our Mediacast Gold offering includes a TechTarget IT Briefing. An IT Briefing is an easy-to-follow technical brief that TechTarget produces from your Webcast or Podcast. By re-purposing your Mediacast into a White Paper format, you provide more avenues to reach your target audience.
Tutorials
Tutorials are directed learning centers that help storage
IT decision makers understand a specific storage issue or plan for a purchase
decision. With distinct versions created for those in the research mode or the
buying mode, tutorials are designed to meet the specific needs of storage
professionals throughout the buying cycle. These unique guides explain how best
to leverage people, process and products to overcome storage challenges. A tutorial
doesn’t inundate readers with unnecessary material—instead,
it is a hand-picked compendium of the Storage Media Group's most useful and comprehensive
content on a single topic.
Storage Magazine Online
Since its introduction in 2002, Storage magazine
has delivered THE storage audience to advertisers -- 50,000 IT professionals
in the US and Canada with storage responsibility and storage budget. Since January
2009, Storage is exclusively delivered to this premium audience in a new digital
format.
Storage Magazine Online delivers the same high-quality content that
loyal subscribers have come to expect in print while giving advertisers more
ways to increase awareness and generate leads for their products and solutions
with this audience. What’s more, Storage Magazine Online sponsorships
offer marketers the opportunity to reach an even larger audience of storage professionals
through targeted promotion to members of sites within the Storage Media Group
and event attendees.
Essential Guides
Storage Essential Guides (formerly known as eZines) are
original-for-the-web productions of Storage magazine addressing a variety of
specific topics. Each issue is comprised of content from Storage magazine and
articles from our editors and industry experts. Archived issues are stored in
the Essentials Guide library on SearchStorage.com as reference for our readers.
Seminar Presentation Downloads
Only TechTarget can bring together the most highly qualified
storage audience and today’s hottest storage topics – such as Backup, Data
Retention & Retrieval,
Storage Virtualization, Compliance and more – delivered only by the leading
independent experts in the industry. At each seminar, multiple presentations
will be delivered to our highly qualified Storage Decisions audience. Post-conference,
these expert presentations will be available for download from SearchStorage.com,
SearchDataBackup.com, or SearchDisasterRecovery.com.
Special Reports
Storage Media Group Special Reports are the newest “one-stop spot” for
Storage professionals researching the latest storage solutions on the market.
Each Special Report covers an up-and-coming technology comprehensively: from
a summary of the technology to an overview of the product offerings. The Special
Report is formatted for easy maneuvering from one article to the next, guiding
readers through the exploratory phase of their buying cycle. The highlight of
the report is a downloadable Podcast of a Q&A dialogue between a leading
industry expert and a Storage Media Group editor – answering the most pressing
questions for extraordinary clarity on the topic.
e-Guides
TechTarget E-guides provide a custom opportunity for sponsors to leverage the
quality of TechTarget magazine or Web site content to drive awareness and leads.
These topical collections of previously published TechTarget editorial content
are selected by you to align with your messaging and attract IT pros who are
interested in a specific topic.
Tech Reports
Only TechTarget can bring together the most highly qualified storage audience
and today’s hottest storage topics - such as Backup, Data Retention & Retrieval,
Storage Virtualization, and Compliance from top industry experts. With award
winning content in an easy to-go format SearchStorage Tech Reports are the perfect
way to align with expert content, and receive highly qualified leads from IT
Professionals that are interested in your technology.
Tipcasts
Storage professionals rely on the websites within the Storage Media Group for
practical guidance and how-to information to help them solve common challenges
related to backup, virtualization, storage network performance, DR testing, storage
security and more. This information comes in the form of technical tips which
are 500-1,000+ words in length and provide hands on advice for storage pros to
immediately apply in practice in their daily jobs. Written by experts in their
respective field, tips are a key component of each site’s editorial value
and are consistently among the most popular content with site members.
FAQ Guides
Storage professionals looking for answers to their toughest questions on a specific topic now have a place to go: SearchStorage.com FAQ Guides. Formatted as a Q&A session, industry experts answer the most common questions they hear in the field today. Each Guide covers an individual focus area or project and addresses the issues that arise at each stage of the process, from planning to implementation. What’s more - the discussion can be downloaded as a Podcast and listened to “on-the-go.” FAQ Guides offer sponsors unmatched brand exposure, editorial alignment and lead-generation opportunities. Leaderboard banners, Messaging Units and Premium Sponsor Links ensure that the sponsor’s product or solution is face-to-face with our audience of active researchers. A Podcast sponsorship of the Guide’s audio delivers qualified sales leads and an exclusive email promotion to the SearchStorage.com audience.
Topical Info Centers
TechTarget has always been a leader in creating targeted online marketing opportunities that help IT marketing pros effectively and efficiently achieve their objectives. With a Topical InfoCenter, sponsors now have the opportunity to reach decision makers when they are actively engaged with content relevant to a specific storage topic (e.g. SAN, back-up/data protection, DR etc.).
A Topical InfoCenter increases visibility and awareness of your brand with your target market when they are in active “read and research” mode. The combination of a prospect’s engagement level and your banners and content links on pages of relevant editorial content is designed to drive targeted traffic to your site and qualified leads into your pipeline.
Expert Video TechTalks
Expert Tech Talks are unique video interviews, generally 15-25 minutes in length, with industry luminaries. These interviews address important topics and developments challenging storage professionals. Tech Talks provide the opportunity for vendors to align themselves with leading professionals in their specific market and capitalize on the highly engaged SearchStorage.com audience while gathering their contact information to fuel their sales pipeline. Expert Tech Talks are a powerful branding tool for advertisers trying to establish themselves or reinforce their leadership position in distinct market segments.
E-Newsletters
TechTarget e-Newsletters keep IT professionals on top of their game by giving them the latest IT-focused information they need to be successful. With more than 80 market-specific titles -- including industry news, developer and administrator tips, success strategies and case study e-Newsletters -- sponsoring TechTarget e-Newsletters offers an unparalleled way to get in front of this audience of decision makers and IT pros.
Additionally, our opt-in process is 100% confirmed
direct request, which means members request the e-Newsletters they want to receive
and confirm via email.
Industry-Specific Web Sites
TechTarget's network of IT websites gives members the latest industry-specific information and resources they need to be successful. Each site features daily news, featured topics, community interaction, expert technical advice and TargetSearch, our Google-powered search engine. Sponsorship packages on each site provide vendors with opportunities to align their marketing messages with outstanding content.
SearchStorage.com
SearchStorage.com is the ultimate online marketing medium for enterprise storage vendors. With the largest self-selected audience of storage buyers, its content makes for a highly engaged audience that generates 3 million monthly impressions. What's more, SearchStorage.com's direct and measurable results give advertisers unparalleled return on their online marketing investment.
SearchStorage.com Advertiser and Sponsor Benefits
- Generate sales leads using industry-leading programs including TargetROI(TM)
- Generate brand and product awareness with online advertising and e-Newsletter and white paper sponsorships
SearchDataBackup.com
SearchDataBackup.com is the definitive information resource for IT professionals charged with building and managing backup and restore efficient policy and process. Advertisers can take advantage of SearchDataBackup.com dedication to providing both problem-solving advice and guidance on the deployment and use of cutting-edge backup and restore technologies such as data deduplication, continuous data protections (CDP), archiving, tape and disk options, snapshots, mirroring and more.
SearchDisasterRecovery.com
SearchDisasterRecovery.com is the premier online resource for IT professionals responsible for disaster recovery planning within their organization. Natural disasters, white collar crimes, and terrorist acts are realities that corporate IT must take into consideration in their efforts to effectively protect their digital assets. Advertisers benefit from reaching an audience looking to develop and enhance their disaster recovery strategy. SearchDisasterRecovery.com will focus exclusively on the issues, processes and products that address business continuity, and will provide senior IT professionals, storage managers, network managers, and facilities managers a single point of contact for information regarding DR-related products, technologies and best practices.
SearchSMBStorage.com
SearchSMBStorage.com provides in-depth coverage on the challenges and needs of storage professionals working in small and medium sized businesses. Advertisers gain value by reaching this all too often looked over niche of the storage end user audience who continue to battle requirements to enhance and develop their storage infrastructure with limited IT staffs. SearchSMBstorage.com gives tailored instruction on how to tackle the most common SMB storage issues surrounding Network Attached Storage, iSCSi, online backup, disaster recovery services, data security, and many more.
SearchStorage.co.UK
SearchStorage.co.UK is the Web's only storage-focused information resource dedicated to IT professionals in the UK. This new site offers readers access to independent, technical content on storage - but with a UK flavor. Advertisers will benefit from the site’s commitment to delivering relevant, expert content to the fast-growing audience of UK-centric storage managers researching upcoming initiatives and making purchasing decisions on new technologies.
Storage Decisions
Targeted to the needs of invited audiences of decision makers responsible for planning, implementing and achieving measurable return from their investments in storage products and services, Storage Decisions provides sponsors and exhibitors with the opportunity to directly impact the buying decisions of high-level IT executives and storage managers from top companies.
Designed for enterprise storage managers who look to maximize storage infrastructures, Storage Decisions' sessions focus on which technologies deliver the best ROI, and how to choose products that match application requirements such as performance, data protection, manageability and availability. Storage Decisions brings IT professionals together with industry experts, analysts and vendors who can help them plan, implement and maximize the best storage initiatives today and well into the future.
Invitation-Only Conferences
TechTarget's invitation-only conferences bring together pre-screened IT decision makers and buyers from large organizations and provide them with technical content sessions from leading industry experts. Attendance is free, but delegates are qualified by title, company size and specific area of interest. Sponsors benefit by gaining extraordinary access to these pre-qualified attendees planning for purchase decisions as well as exhibit hall hours that don’t conflict with conference sessions.
Visit the Storage Decisions Web Site for sponsorship information.
Backup Hits the Road Seminar Series
Backup is the one topic that continues to plague storage-focused IT professionals. Industry expert W. Curtis Preston from GlassHouse Technologies is our featured independent keynote speaker. Always a huge draw at the Storage Decisions Conferences, this extended forum allows Curtis to go into in-depth detail on the issues, technologies and solutions surrounding backup.
Storage vendors who need to align themselves as a backup solutions provider can target the storage and backup managers who face specific backup challenges every day. The audiences we deliver are constantly evaluating processes and technologies to make backup more efficient and reduce backup windows while mitigating risk.
Disaster Recovery Planning Seminar Series
Storage Decisions’ highly successful “Disaster Recovery Planning” seminar series will return in 2007 to provide storage managers and DR planners with an inside look at what makes a solid DR plan. Expert speaker and well-known DR author, Jon William Toigo, will show attendees what it takes to develop a foolproof DR plan.
This seminar uncovers best practices and ways to achieve a cost-effective DR plan. Toigo will explain ways to make sure the data coming into a storage environment has the best chance of being recovered to a usable form, should disaster strike. He’ll cover data classification modeling and the rigorous testing schedule companies should apply to all DR plans and systems.
Storage Virtualization Seminar Series
The management of storage devices is often tedious and time
consuming. And as the fragile economy continues to impact everyone this year,
we are all going to be required to do more with less. Storage virtualization
promises to ease the headaches of increasingly complex storage systems and, ideally,
will allow us to still effectively and efficiently do our jobs as IT pros with
fewer resources.
During this full day delegates will hear how virtualization has come around
from vaporware to an actual concept storage managers are using to cut down on
machines to manage, centralize data and change the economics of storage. Taneja
will also look at how storage virtualization makes heterogeneous storage compatible,
eases data migration and enables consolidation.
Email and File Archiving Seminar Series
After a highly successful 2006, TechTarget is extending the Email Archiving Seminar series into 2007 with an event that will reach untapped audiences in nine cities. The 2007 series offers proven quality and commitment and will feature the same expert speakers and agenda that attracted early adopter IT buyers in 2006.
TechTarget will recruit Storage and Windows IT pros with decision-making authority for their enterprises’ email and storage infrastructures, from the audiences of Storage magazine, SearchStorage.com, SearchExchange.com, SearchWinComputing.com and SearchWinIT.com. Accompanying the IT pros will be members of corporate counsel and business people involved in the archiving purchasing decision.
Data
Deduplication Seminar Series
Managing data growth is going to prove essential to storage professionals
in 2009 as we all try to do more with less. As a result, data reduction technologies
like data deduplication, which reduce storage needs by eliminating redundant
data, are a tool most organization's are already considering.
That's why, after an extremely successful run in 2008, the Data Deduplication
seminar is returning for 2009. And this year, the event will be coming to a city
near you.
Virtual Seminars
Storage Decisions continues to bring its exceptionally popular one-day seminars
to a virtual platform for consumption by IT Pros everywhere. Complete with expert
content, our Virtual Seminars provide storage professionals an opportunity to
interact live with experts and exhibitors – without ever having to leave
their offices. These virtual events premiere several feature expert sessions
throughout the day featuring the most reputable experts in the storage arena.
Additionally, the agenda for the day balances these expert sessions with strategically
placed vendor sessions and booth interactivity in order to create a problem solution
dynamic for the onsite audience to learn about technologies and evaluate solutions
in real time. Topics include Backup, Disaster Recovery, Virtualization, and more.
List Rentals
TechTarget's permission-based lists regularly outperform industry standards, giving you tangible results and significant ROI. Our members are receptive to your messages because they've requested information on relevant offers from vendors like you.
TechTarget's network of market-specific websites and print publications gives you direct access to a highly targeted audience. An upfront selection of site affiliation or topical interest is included with every list rental order at no additional cost. With more than 25 websites, two print publications and 150 opt-in areas of interest, TechTarget list rentals help you home in on a responsive and influential audience of IT and business decision makers.
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